Marketing Director — Space Center Visitor Experience

Blooloop; Merritt Island (FL); On-site; USD 104,000 - 141,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) with matching

Annual bonuses

Paid vacation & holidays

Parental leave

Tuition reimbursement

Friends & family discounts

Job summary

Delaware North Parks and Resorts at Kennedy Space Center Visitor Complex in Merritt Island, Florida is seeking an experienced Director of Marketing to lead brand development, integrated campaigns, and digital strategy to drive ticket sales and attendance.

You will oversee a cross-functional team, manage external agencies, and report on ROI, while positioning the attraction as an immersive entertainment destination and space-education hub.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business or related field.
• Eight+ years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism or related industry.
• Strong expertise in digital marketing, content strategy, social media, PR and event promotion.
• Demonstrated ability to drive revenue growth and achieve attendance targets through strategic marketing initiatives.
• Excellent communication and presentation skills with ability to influence senior executives and stakeholders.
• Strong leadership skills and experience managing marketing teams, campaigns and commercial priorities.
• Availability to work evenings, weekends and public holidays when required.

Responsibilities

• Work with executive leadership to align marketing with revenue growth and attendance targets.
• Develop and manage integrated marketing campaigns across advertising, media, partnerships, digital platforms, social media and content.
• Lead brand positioning to showcase the attraction as immersive and educational.
• Oversee digital marketing initiatives to increase ticket sales, group bookings and repeat visitation.
• Direct content creation to inspire curiosity and build brand loyalty.
• Use analytics and ROI metrics to evaluate and optimize marketing activities.
• Lead and develop a cross-functional marketing team.
• Manage external agencies, budgets, KPIs and executive reporting to achieve objectives.

Skills

Marketing leadership

Digital marketing

Content strategy

Social media

Public relations

Event promotion

Brand positioning

Analytics & ROI

Education

Bachelor's degree in Marketing

Master's degree (Desirable)

Job description

Delaware North Parks and Resorts at Kennedy Space Center Visitor Complex in Merritt Island, Florida is seeking an experienced Director of Marketing to lead brand development, integrated campaigns, and digital strategy to drive ticket sales and attendance.

You will oversee a cross-functional team, manage external agencies, and report on ROI, while positioning the attraction as an immersive entertainment destination and space-education hub.