Director of Marketing

Delaware North at Kennedy Space Center Visitor Complex; Orlando (FL); On-site; USD 104,000 - 141,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with up to 4% company match

Annual performance bonus

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certif  re

Generous friends-and-family discounts

Job summary

Delaware North Parks and Resorts at Kennedy Space Center Visitor Complex seeks a Director of Marketing to lead brand and marketing strategies. This onsite role focuses on positioning KSCVC as an immersive, education-driven destination grounded in NASA's mission.

The role drives revenue growth and attendance through integrated campaigns, digital initiatives, and strong leadership of a cross-functional team; a Bachelor’s (Master preferred) and 8+ years in attractions marketing are required.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field; master’s preferred.
• 8+ years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism.
• Strong expertise in digital marketing, content strategy, social media, public relations, and event promotion.

Responsibilities

• Partner with executive leadership to ensure marketing strategies directly support revenue growth, attendance goals, and long‑term business priorities
• Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation and strengthen brand presence
• Lead brand and marketing strategies that position KSCVC as both an immersive entertainment destination and an educational attraction.
• Lead digital initiatives across website, SEO, SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation
• Oversee content creation that builds emotional connection, inspires curiosity, and deepens brand loyalty, supported by clear analytics and ROI measurement
• Lead and mentor a cross‑functional marketing team while managing agencies, budget priorities, KPIs, and executive reporting to meet revenue and attendance targets

Skills

Marketing leadership

Digital marketing

Brand strategy

Public relations

Event promotion

Education

Bachelor’s degree

Master’s degree

Job description

The opportunity

Delaware North Parks and Resorts is hiring a full-time Director of Marketing to join our team at the Kennedy Space Center in Merritt Island, Florida. As the Director of Marketing, you will be onsite and responsible for leading brand and marketing strategies that position Kennedy Space Center Visitor Complex as an immersive, experience-driven destination, firmly rooted in NASA’s educational, fact-based, and mission-driven foundation.

Pay

Minimum – Anticipated Maximum Base Salary: $104,100 – $140,500 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Partner with executive leadership to ensure marketing strategies directly support revenue growth, attendance goals, and long‑term business priorities
• Develop and oversee integrated campaigns across advertising, media, partnerships, digital, social, and content to drive visitation and strengthen brand presence
• Lead brand and marketing strategies that position KSCVC as both an immersive entertainment destination and an educational attraction.
• Lead digital initiatives across website, SEO, SEM, email, paid media, and social platforms to generate ticket sales, group bookings, and repeat visitation
• Oversee content creation that builds emotional connection, inspires curiosity, and deepens brand loyalty, supported by clear analytics and ROI measurement
• Lead and mentor a cross‑functional marketing team while managing agencies, budget priorities, KPIs, and executive reporting to meet revenue and attendance targets

More about you

• Bachelor’s degree in marketing, communications, business, or related field required; master’s degree preferred
• Minimum of 8 years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism, or related industries
• Strong expertise in digital marketing, content strategy, social media, public relations, and event promotion
• Own responsibility for achieving revenue and attendance targets through strategic marketing initiatives.
• Excellent communication and presentation skills, with the ability to influence executive stakeholders
• Ability to work nights, weekends, and holidays as needed

Source: Hospitality Online