Director of Marketing

Blooloop; Merritt Island (FL); On-site; USD 104,000 - 141,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) with matching

Annual bonuses

Paid vacation & holidays

Parental leave

Tuition reimbursement

Friends & family discounts

Job summary

Delaware North Parks and Resorts at Kennedy Space Center Visitor Complex in Merritt Island, Florida is seeking an experienced Director of Marketing to lead brand development, integrated campaigns, and digital strategy to drive ticket sales and attendance.

You will oversee a cross-functional team, manage external agencies, and report on ROI, while positioning the attraction as an immersive entertainment destination and space-education hub.

Qualifications

• Bachelor's degree required in Marketing, Communications, Business or related field.
• Eight+ years of progressive marketing leadership experience in attractions, hospitality, entertainment, tourism or related industry.
• Strong expertise in digital marketing, content strategy, social media, PR and event promotion.
• Demonstrated ability to drive revenue growth and achieve attendance targets through strategic marketing initiatives.
• Excellent communication and presentation skills with ability to influence senior executives and stakeholders.
• Strong leadership skills and experience managing marketing teams, campaigns and commercial priorities.
• Availability to work evenings, weekends and public holidays when required.

Responsibilities

• Work with executive leadership to align marketing with revenue growth and attendance targets.
• Develop and manage integrated marketing campaigns across advertising, media, partnerships, digital platforms, social media and content.
• Lead brand positioning to showcase the attraction as immersive and educational.
• Oversee digital marketing initiatives to increase ticket sales, group bookings and repeat visitation.
• Direct content creation to inspire curiosity and build brand loyalty.
• Use analytics and ROI metrics to evaluate and optimize marketing activities.
• Lead and develop a cross-functional marketing team.
• Manage external agencies, budgets, KPIs and executive reporting to achieve objectives.

Skills

Marketing leadership

Digital marketing

Content strategy

Social media

Public relations

Event promotion

Brand positioning

Analytics & ROI

Education

Bachelor's degree in Marketing

Master's degree (Desirable)

Job description

Delaware North Parks and Resorts is seeking an experienced Director of Marketing to join its team at Kennedy Space Center Visitor Complex in Merritt Island, Florida. This full-time, on-site leadership role will oversee brand development, integrated marketing campaigns, digital strategy and customer acquisition to drive visitor attendance and revenue growth. The successful candidate will combine strong B2C marketing expertise with a passion for creating engaging visitor experiences, positioning the attraction as both an immersive entertainment destination and a centre for space education.

Key responsibilities

• Work closely with executive leadership to align marketing strategies with revenue growth, visitor attendance targets and long-term business objectives.
• Develop and manage integrated marketing campaigns across advertising, media, partnerships, digital platforms, social media and content.
• Lead brand positioning strategies that showcase Kennedy Space Center Visitor Complex as both an immersive entertainment destination and an educational attraction.
• Oversee digital marketing initiatives, including website development, SEO, SEM, email marketing, paid advertising and social media, to increase ticket sales, group bookings and repeat visitation.
• Direct content creation that inspires curiosity, strengthens emotional connections with audiences and builds long-term brand loyalty.
• Use analytics, performance metrics and return on investment measurements to evaluate and optimise marketing activities.
• Lead, mentor and develop a cross-functional marketing team.
• Manage external agencies, marketing budgets, key performance indicators and executive reporting to achieve commercial objectives.

Qualifications and experience

Essential:

• Bachelor's degree in Marketing, Communications, Business or a related field.
• Minimum of eight years of progressive marketing leadership experience within attractions, hospitality, entertainment, tourism or a related industry.
• Strong expertise in digital marketing, content strategy, social media, public relations and event promotion.
• Demonstrated ability to drive revenue growth and achieve attendance targets through strategic marketing initiatives.
• Excellent communication and presentation skills, with the ability to influence senior executives and stakeholders.
• Strong leadership skills and experience managing marketing teams, campaigns and commercial priorities.
• Availability to work evenings, weekends and public holidays when required.

Desirable:

• Master's degree in Marketing, Communications, Business or a related discipline.

Salary and benefits

Salary: $104,100–$140,500 USD per year.

In addition to the base salary, Delaware North offers an annual performance bonus based on individual, company and location performance.

Benefits include:

• Medical, dental and vision insurance.
• 401(k) retirement plan with up to 4% company matching.
• Annual performance bonuses.
• Paid vacation and public holidays.
• Paid parental bonding leave.
• Tuition and professional certification reimbursement.
• Friends-and-family discounts at participating Delaware North hotels and resorts.

About Delaware North and Kennedy Space Center Visitor Complex

Delaware North is a global hospitality and entertainment company with more than 100 years of history. Since 1995, the company has provided food, beverage and retail services at Kennedy Space Center Visitor Complex.

Located at NASA's Kennedy Space Center in Florida, the visitor complex offers an extensive range of attractions, including historic spacecraft, interactive exhibits, educational programmes, IMAX theatres and guided bus tours.