Marketing Director - Plaintiffs' Personal Injury Practice

Burnett Specialists Staffing | Recruiting; Houston (TX); On-site; USD 150,000 - 225,000; Full time

Job summary

Burnett Specialists Staffing | Recruiting seeks a Marketing Director for a leading plaintiffs' personal injury law firm in Houston. You will steer marketing, branding, PR, and business development to elevate the firm's national presence and client acquisition efforts.

The role requires strategic leadership, proven results in legal marketing, and oversight of digital campaigns, media relations, and attorney referrals. Strong communication and budget management are essential.

Qualifications

• Bachelor's degree in marketing, communications, business, public relations, or a related field.
• At least seven years of progressively responsible marketing or business development experience.
• Demonstrated success developing and implementing sophisticated marketing strategies.
• Strong working knowledge of digital marketing, SEO, paid advertising, analytics, and brand management.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with reputation, practice areas, and long-term objectives.
• Identify opportunities to increase visibility among prospective clients and referring attorneys.
• Expand relationships with referring attorneys across Texas and nationally.
• Direct website strategy, SEO, paid search, and other digital marketing initiatives.
• Oversee branding, public relations, content development, and professional communications.
• Develop and manage attorney referral networks and networking events.
• Develop and manage the marketing budget and evaluate ROI.

Skills

Marketing strategy

Digital marketing

Brand management

Public relations

Business development

Education

Bachelor's degree in marketing or related field

Job description

Burnett Specialists Staffing | Recruiting seeks a Marketing Director for a leading plaintiffs' personal injury law firm in Houston. You will steer marketing, branding, PR, and business development to elevate the firm's national presence and client acquisition efforts.

The role requires strategic leadership, proven results in legal marketing, and oversight of digital campaigns, media relations, and attorney referrals. Strong communication and budget management are essential.