Marketing Director - Law Firm

Burnett Specialists Staffing | Recruiting; Houston (TX); On-site; USD 150,000 - 225,000; Full time

Job summary

Burnett Specialists Staffing | Recruiting seeks a Marketing Director for a leading plaintiffs' personal injury law firm in Houston. You will steer marketing, branding, PR, and business development to elevate the firm's national presence and client acquisition efforts.

The role requires strategic leadership, proven results in legal marketing, and oversight of digital campaigns, media relations, and attorney referrals. Strong communication and budget management are essential.

Qualifications

• Bachelor's degree in marketing, communications, business, public relations, or a related field.
• At least seven years of progressively responsible marketing or business development experience.
• Demonstrated success developing and implementing sophisticated marketing strategies.
• Strong working knowledge of digital marketing, SEO, paid advertising, analytics, and brand management.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with reputation, practice areas, and long-term objectives.
• Identify opportunities to increase visibility among prospective clients and referring attorneys.
• Expand relationships with referring attorneys across Texas and nationally.
• Direct website strategy, SEO, paid search, and other digital marketing initiatives.
• Oversee branding, public relations, content development, and professional communications.
• Develop and manage attorney referral networks and networking events.
• Develop and manage the marketing budget and evaluate ROI.

Skills

Marketing strategy

Digital marketing

Brand management

Public relations

Business development

Education

Bachelor's degree in marketing or related field

Job description

Marketing Director - Law Firm

Employment Type: Full-Time
Location: Houston, Texas
Compensation: $150,000?$225,000 base salary plus performance bonus

About the Organization

Our organization is built on exceptional legal work, meticulous case preparation, and a commitment to obtaining meaningful results for our clients. We are seeking an accomplished Marketing Director who can communicate these strengths effectively, enhance our reputation, and contribute directly to continued growth.

The Opportunity

We are seeking an experienced, strategic, and results-oriented Marketing Director to lead our marketing, branding, public relations, and business development initiatives.

We strongly favor candidates with substantial, successful marketing experience at established plaintiffs? personal injury law firms, particularly firms handling complex, high-value litigation. The ideal candidate will have successfully marketed a sophisticated plaintiffs? litigation practice and demonstrated a history of producing measurable results.

Key Responsibilities

Marketing Strategy and Business Development

• Develop and execute a comprehensive marketing strategy aligned with the organization's reputation, practice areas, and long-term objectives.
• Identify opportunities to increase visibility among prospective clients, referring attorneys, and professional organizations.
• Develop targeted marketing initiatives focused on catastrophic personal injury, wrongful death, trucking litigation, product liability, and industrial accidents.
• Expand and strengthen relationships with referring attorneys throughout Texas and nationally.
• Establish measurable marketing objectives and regularly report results to leadership.
• Identify new markets, advertising opportunities, and business development initiatives.

Digital Marketing and Client Acquisition

• Direct website strategy, search engine optimization (SEO), paid search advertising, and digital marketing initiatives.
• Manage Google Ads, social media advertising, and other paid marketing channels.
• Monitor qualified inquiries, signed cases, acquisition costs, conversion rates, and return on marketing investment.
• Improve website performance and the quality of prospective client inquiries.
• Oversee online reputation management, attorney profiles, directory listings, and client reviews.
• Evaluate emerging marketing technologies, analytics platforms, and client acquisition systems.

Branding, Public Relations, and Content Development

• Strengthen and protect the organization's reputation as a leading plaintiffs? litigation practice.
• Develop relationships with local, regional, and national media organizations.
• Identify opportunities for media coverage involving significant litigation, verdicts, settlements, and matters of public interest.
• Direct press releases, attorney biographies, organizational announcements, newsletters, and other professional communications.
• Develop compelling content demonstrating litigation experience, technical knowledge, and trial capabilities.
• Manage the organization's professional social media presence.
• Coordinate professional recognitions, speaking engagements, award submissions, and industry publications.
• Ensure that marketing materials and advertising comply with applicable professional conduct rules.

Attorney Referral Development

• Develop and execute initiatives to strengthen relationships with attorneys and law firms that refer significant litigation matters.
• Identify prospective referral relationships throughout Texas and nationally.
• Coordinate attorney networking events, professional conferences, and business development activities.
• Establish systems to evaluate referral-source development and the effectiveness of related marketing investments.

Marketing Budget and Performance Management

• Develop and manage the marketing budget.
• Select, supervise, and evaluate advertising agencies, SEO consultants, website developers, public relations firms, and other outside vendors.
• Negotiate vendor agreements and hold marketing providers accountable for performance.
• Track marketing expenditures and evaluate return on investment.
• Work with intake personnel to evaluate lead quality, case conversion, and opportunities to improve client acquisition.
• Provide regular reports to leadership detailing marketing performance, results, and recommended improvements.

Qualifications

Required Qualifications

• Bachelor's degree in marketing, communications, business, public relations, or a related field.
• At least seven years of progressively responsible marketing or business development experience.
• Demonstrated success developing and implementing sophisticated marketing strategies.
• Strong working knowledge of digital marketing, SEO, paid advertising, analytics, and brand management.
• Experience managing marketing budgets, outside agencies, and professional vendors.
• Exceptional writing, communication, analytical, and organizational skills.
• Ability to work independently and collaborate directly with senior leadership.
• A verifiable record of successful marketing initiatives and measurable business results.

Highly Preferred Experience

• Successful service as a Marketing Director or senior marketing executive at an established plaintiffs? personal injury or complex litigation law firm.
• Direct responsibility for marketing campaigns that generated significant catastrophic injury, wrongful death, trucking, or product liability cases.
• Demonstrated success developing and maintaining productive attorney referral networks.
• Experience securing meaningful media coverage for significant lawsuits, verdicts, and settlements.
• Experience managing substantial digital advertising expenditures with documented results.
• Familiarity with Texas attorney advertising requirements and legal marketing practices.