Senior Marketing Director - Plaintiffs' Litigation Growth

Burnett Specialists; Houston (TX); On-site; USD 150,000 - 225,000; Full time

Job summary

Burnett Specialists seeks an experienced Marketing Director to lead marketing, branding, PR, and business development for a high-value plaintiffs’ litigation practice in Houston. You will devise sophisticated campaigns, manage substantial budgets, and expand the referral network and client acquisition.

This senior role requires a proven track record in strategic marketing at established plaintiffs’ firms, mastery of digital channels, reputation management, media relations, and content

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the organization's reputation, practice areas, and long-term objectives.
• Identify opportunities to increase visibility among prospective clients, referring attorneys, and professional organizations.
• Develop targeted marketing initiatives focused on catastrophic personal injury, wrongful death, trucking litigation, product liability, and industrial accidents.
• Expand and strengthen relationships with referring attorneys throughout Texas and nationally.
• Establish measurable marketing objectives and regularly report results to leadership.
• Identify new markets, advertising opportunities, and business development initiatives.

Education

Bachelor's degree in marketing, communications, business, public relations, or a related field

Job description

Burnett Specialists seeks an experienced Marketing Director to lead marketing, branding, PR, and business development for a high-value plaintiffs’ litigation practice in Houston. You will devise sophisticated campaigns, manage substantial budgets, and expand the referral network and client acquisition.

This senior role requires a proven track record in strategic marketing at established plaintiffs’ firms, mastery of digital channels, reputation management, media relations, and content