Senior Marketing Manager

NYU Langone Hospitals; New York (NY); On-site; USD 85,000 - 125,000; Full time

Job summary

NYU Langone Health is seeking a Senior Manager, Physician Reputation to lead targeted communications for physician audiences across multiple specialties. The role focuses on translating strategic priorities into physician-facing messaging, aligning with COPs, and driving growth through tailored marketing initiatives.

The position requires strong subject matter expertise, stakeholder engagement, and collaboration with cross-functional teams to optimize content, conferences, and multi-channel

Qualifications

• 6-8 years of experience in communications, marketing planning, or program management within an academic medical center or healthcare system.
• Experience working with or supporting physician audiences in an academic medical center or healthcare system.
• Demonstrated ability to develop and execute targeted communications and marketing initiatives for specialized audiences.
• Excellent written and verbal communication skills.
• Strong project management skills and ability to execute tactical deliverables.
• Bachelor's degree in Communications, Marketing, or related field required.

Responsibilities

• Support development of specialty and sub-specialty communications strategies to engage physician audiences.
• Translate clinical differentiators into targeted physician-facing messaging.
• Refine audience segmentation for specialty needs and differentiation.
• Coordinate with Relationship Lead to align specialty strategies with growth priorities.
• Plan physician reputation-building initiatives within key micro-communities and specialties.
• Lead execution of specialty marketing initiatives to increase visibility and engagement among physician audiences.
• Develop tailored content for physician audiences; ensure alignment with strategic objectives.
• Own conference strategy and NYULH presence within key specialty spaces.

Skills

Experience in healthcare comms

Physician audiences

Targeted communications

Excellent written/verbal skills

Project management

Bachelor's degree in Communications/マー

Education

Bachelor's degree in Communications, Marketing, or related field

Job description

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health. For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, X, YouTube and Instagram.

Position Summary:

We have an exciting opportunity to join our team as a Senior Marketing Manager. NYU Langone Health (NYULH) is seeking a skilled and strategic Senior Manager, Physician Reputation to support specialty-specific communications and marketing efforts focused on engaging physician audiences across PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Womens Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psych and Urology Community of Practices (COPs). This role will play a critical part in translating strategic priorities into targeted initiatives that elevate physician reputation, strengthen differentiation, and drive growth within specialty and sub-specialty segments. Reporting to Associate Director, Relationship Manager within Brand Experience, Creative and Design Center of Excellence this individual will partner closely with designated COPs and cross-functional teams to execute highly tailored marketing and communications plans. This role will also support ownership of specialty conference strategy and translate clinical and procedural differentiators into compelling physician-facing positioning. The role requires strong subject matter expertise, the ability to engage physician stakeholders, and a focus on delivering impactful, insight-driven initiatives across the physician influence funnel, from national awareness to specialty and sub-specialty engagement.

Job Responsibilities:

Communications & Marketing Planning

• Support development of specialty and sub-specialty communications strategies, especially aligned to the upper levels of the physician influence funnel (specialty, sub-specialty, and micro-community levels)
• Translate clinical and procedural differentiators (e.g., complex care, quaternary/tertiary capabilities) into targeted physician-facing messaging
• Identify opportunities to refine audience segmentation (e.g., specialty, sub-specialty, and micro-communities) and tailor strategies to address specific physician needs and differentiators
• Partner with Relationship Lead to align specialty strategies with broader growth priorities and omni-channel marketing plans
• Plan physician reputation-building initiatives within key micro-communities and specialties

Execution & Tactics

• Lead execution of specialty-specific marketing and communications initiatives designed to increase visibility and engagement among physician audiences
• Leverage expertise in academic medical center environments and strong writing skills to develop tailored content for physician audiences
• Own conference strategy, including identifying priority conferences, defining NYULHs presence within key specialty spaces, and leading pre-, during-, and post-event engagement
• Support sponsorships, partnerships, and speaking engagement promotion to elevate presence within key specialty forums
• Work with content teams to develop targeted content tailored to specialty and sub-specialty audiences, ensuring alignment with strategic objectives
• Support execution of channel strategies, including physician-focused newsletters, social amplification, website content, and multimedia formats including video
• Link physician reputation-building initiatives to key business outcomes (e.g., referral growth, reputation, physician engagement) to inform and optimize execution
• Create and manage resources to ensure content that is created is shared across all appropriate channels and metrics captured in a dashboard to understand what content is performing best

Collaboration & Influence

• Collaborate with and influence senior physician stakeholders, researchers, and clinical leaders to inform content, ensure accuracy, and drive alignment
• Influence and ensure seamless collaboration among Physician Focused content resources and own project management tools used to track progress and status of content ensuring consistent updates, timely deliverables, and escalating issues
• Partner with the Senior Director, Relationship Lead to integrate specialty-specific initiatives into broader campaigns and channel strategies across designated COPs
• Provide Relationship Lead with synthesized insights, recommendations, and materials to support COP planning and decision-making
• Work with the marketing arm of the Relationship Lead team to share insights and translate them to broader content initiatives and strategies within the COP and external stakeholders
• Collaborate with the Senior Manager, Physician Reputation within the Strategy, Digital, and Program Measurement COE to track performance against KPIs and establish benchmarks
• Engage with physician reputation agency resources such as Doximity, to develop, execute, and track content and performance through the platform

Operational Excellence

• Work closely with Strategic, Digital, and Program Measurement COE to track performance and incorporate insights to continuously improve engagement and effectiveness within physician audiences
• Drive coordination of deliverables, timelines, and stakeholder inputs to ensure seamless execution
• Contribute to a culture of continuous improvement by identifying opportunities to enhance workflows and impact
• Identify opportunities to enhance efficiency, scalability, and impact of physician-focused marketing and communications initiatives

Minimum Qualifications:

• Minimum of 6-8 years of experience in communications, marketing planning, or program management within an academic medical center or healthcare system
• Experience working with or supporting physician audiences, within an academic medical center or healthcare system
• Demonstrated ability to develop and execute targeted communications and marketing initiatives for specialized audiences
• Excellent written and verbal communication skills
• Strong skills in project management and execution of tactical deliverables
• Bachelors degree in Communications, Marketing, or related field required

Preferred Qualifications:

• Masters degree in Communications, Marketing, or related field
• Experience supporting physician reputation, thought leadership, or conference-based marketing initiatives is preferred
• Experience working with PCC + Radiation Oncology, Transplant, Neurology, Neurosurgery, ENT, Womens Health, OBGYN, GI, Surgery, Ophthalmology, Adult Psych and Urology

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

Know Your Rights: Workplace discrimination is illegal.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $84,577.92 - $124,800.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here.