Marketing Director - Ownership, Growth & CRO Lead

ServiceNow; Savannah (GA); On-site; USD 132,000 - 198,000; Full time

Job summary

ServiceNow is seeking a Marketing Director in Savannah, GA to own and drive market messaging, audience segmentation, and field execution. The role emphasizes owning performance metrics and delivering decisive wins across the region.

You will lead messaging tailored to sales marketing buyers, oversee outreach strategies, and manage on-site events like trade shows across Georgia, while guiding onboarding to ensure client retention and long-term value for the brand.

Qualifications

• Comfort defending a recommendation in front of skeptics.
• Sharp organizational skills and an ability to juggle multiple workstreams.
• Comfortable owning projects from concept through delivery.
• Hands-on proficiency with Change Management, ideally paired with Conversion Rate Optimization.
• A growth mindset and openness to constructive feedback.
• Comfort owning a number that goes up or down because of you.
• An instinct for prioritization when everything is labeled urgent.

Responsibilities

• Craft compelling messaging tailored to sales marketing buyers and decision-makers
• Segment audiences and personalize outreach to lift response rates
• Run point on trade shows and pop-ups throughout GA
• Chase the sales marketing whitespace no rep in GA has worked
• Walk new sales marketing clients through onboarding so they stick around

Skills

Change Management

Conversion Rate Optimization

Prioritization

Project Ownership

Growth Mindset

Job description

ServiceNow is seeking a Marketing Director in Savannah, GA to own and drive market messaging, audience segmentation, and field execution. The role emphasizes owning performance metrics and delivering decisive wins across the region.

You will lead messaging tailored to sales marketing buyers, oversee outreach strategies, and manage on-site events like trade shows across Georgia, while guiding onboarding to ensure client retention and long-term value for the brand.