Marketing Director Long Term Care

iCare Financial Services; Elgin (IL); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Paid vacation

Paid holidays

Sick days

Job summary

Long Term Care Nursing Home is seeking a Marketing Director to lead outreach to hospitals, clinics, and community organizations to facilitate resident admissions to our facility.

The role focuses on building and maintaining referral relationships, coordinating with physicians, discharge planners, and social workers to ensure smooth transitions and accurate resident roster management.

Qualifications

• Experience in marketing a skilled nursing facility or facilities.
• Ability to manage relationships with hospitals, clinics, and community agencies.
• Strong written and verbal communication skills.

Responsibilities

• Build referral source relationships with hospitals, clinics, and senior-service organizations.
• Manage patient/resident financial services systems and processes.
• Meet admissions/marketing goals for census maintenance or growth.
• Represent the facility to clients, hospitals, and community agencies.
• Maintain an accurate resident roster and coordinate transitions from discharge sources.
• Prepare and credential new physicians to the facility.
• Explain facility policies to residents and their representatives.

Skills

Long Term Care

Marketing

Relationship building

Communication

Job description

Marketing Director - Long Term Care

Long Term Care Nursing home is currently seeking a Director of Marketing. This position is responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organizations within the community, to acquire the necessary and appropriate information to facilitate the admission of the resident to the facility from home, hospital, or other facility, and to complete the documents necessary for the admission process.

Responsibilities

• Prior demonstrated, successful experience in marketing a skilled nursing facility or facilities to local referral sources

• To manage and maintain the systems and processes associated with patient/resident financial services

• Ability to meet admissions/marketing goals for census improvement/maintenance. Perform other duties as assigned

• To represent the facility to clients, hospitals, and community agencies, establishing a good rapport with the transferring institutions

• Professional tact, and excellent written and verbal communication skills

• Maintain an accurate resident roster

• Work with physicians and hospital discharge planners to arrange a smooth transition to the facility

• Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources

• Analyze referrals to ensure facility can meet resident’s needs adequately

• Facilitate a decision for admission approval and notification of admission approval timely to referring agency

• Recruit and credential new physicians to the facility

• Explain facility philosophy, policies and procedures to potential residents, new residents, and residents’ representatives

• Meet with members of community organizations

Qualifications

• Previous experience in Long Term Care, preferably in admissions and/or marketing

• Must possess the ability to deal tactfully with residents, family members, visitors, personnel, government agencies/personnel and the general public.

• Must have patience, tact, cheerful disposition and enthusiasm

Our Benefits Include:

• Paid vacation, holidays, and sick days, subject to our policy

• Medical, dental, vision, life, and short-term disability insurance

• 401(k) plan with employer matching contribution