Admissions & Marketing Director

Epic Healthcare; Mechanicsburg (Cumberland County); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Supportive team environment

Growth opportunities

Job summary

Epic Healthcare is seeking an experienced Admissions & Marketing Director to lead our admissions process and marketing efforts. You will build relationships with the community, manage resident intake, and drive census growth.

The role requires strong leadership, strategic marketing know-how, and a passion for improving resident access and experience. This on-site position offers a competitive salary and comprehensive benefits.

Qualifications

• Experience in healthcare admissions, marketing, or business development in nursing home or healthcare setting required.
• Strong networking, sales, and relationship-building skills.
• Excellent communication, organization, and leadership abilities.
• Knowledge of Medicare/Medicaid, insurance processes, and regulatory guidelines is a plus.

Responsibilities

• Develop and implement marketing strategies to increase referrals and admissions.
• Build and maintain relationships with hospitals, physicians, and community organizations.
• Oversee the admissions process, ensuring a smooth and welcoming transition for new residents.
• Conduct tours for prospective residents and families, showcasing our facility’s services.
• Track and analyze marketing and admissions data to optimize strategies.
• Work closely with facility leadership to maintain high occupancy and resident satisfaction.

Skills

Networking

Sales

Relationship building

Communication

Organization

Leadership

Job description

NOW HIRING: Admissions & Marketing Director

Our nursing home is seeking an experienced Admissions & Marketing Director to lead our admissions process and marketing efforts. This role is essential in building relationships with the community, managing resident intake, and driving census growth.

Admissions & Marketing Director Key Responsibilities:

• Develop and implement marketing strategies to increase referrals and admissions.
• Build and maintain relationships with hospitals, physicians, and community organizations.
• Oversee the admissions process, ensuring a smooth and welcoming transition for new residents.
• Conduct tours for prospective residents and families, showcasing our facility’s services.
• Track and analyze marketing and admissions data to optimize strategies.
• Work closely with facility leadership to maintain high occupancy and resident satisfaction.

Admissions & Marketing Director Qualifications:

• Experience in healthcare admissions, marketing, or business development nursing home or healthcare setting required.
• Strong networking, sales, and relationship-building skills.
• Excellent communication, organization, and leadership abilities.
• Knowledge of Medicare/Medicaid, insurance processes, and regulatory guidelines is a plus.

What We Offer our Admissions & Marketing Director:

• Competitive salary with performance-based incentives.
• Comprehensive benefits package.
• Supportive and collaborative team environment.
• Growth opportunities within our organization.