Marketing and Admissions Director

Genesis Healthcare, Inc.; Pennsylvania; On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Variable compensation plans

Tuition, Travel, and Wireless Service"

Employee Assistance Program to support

Employee Foundation to financially aid

Health, Dental, Vision, Company-paid 1

401K, Paid Time Off

Free 24/7 virtual health care for you/

On-Demand Pay Program

Pet Insurance

Term and Whole Life Insurance

Short-term Disability

Hospital Indemnity

Personal Accident

Critical Illness

Cancer Coverage

Job summary

Genesis HealthCare in Pennsylvania is seeking a Director of Marketing, Admissions, and Internal Referral Management to lead sales and marketing strategies for nursing centers and assisted living communities. The role focuses on achieving census, mix and revenue goals, and coordinating external and internal referral efforts with CADs to optimize conversions.

You will represent the center in the community, build relationships, analyze competition, and drive team leadership to grow the business and

Qualifications

• Minimum of three (3) years' experience in a healthcare setting.
• Minimum of two (2) years college education in healthcare administration, business management, and/or marketing or public relations preferred.
• Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Responsibilities

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Skills

Healthcare experience

Education

Two years college education in healthcare admin/business/marketing or PR

Job description

Overview

We are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

Here’s a brief overview of the responsibilities and core impact this role will make:

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building

Qualifications

Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.

Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Benefits

• Variable compensation plans
• Tuition, Travel, and Wireless Service Discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
• Free 24/7virtual health careprovided by licensed doctorsforall Anthemmedically-enrolled employees and theirimmediate family members
• On-Demand Pay Program that allows for instant access to a portion of the money you’ve already earned

• We also offer several voluntary insurances such as:
• Pet Insurance
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Posted Salary Range

USD $70,000.00 - USD $75,000.00 /Yr.