Marketing Director, Live Games Growth (Remote)

Runescape Company; United States; Remote; USD 147,000 - 201,000; Full time

Benefits offered by this job

Private Healthcare

Pension

Employee Assistance Programme

Life Insurance

Discretionary bonus

Family leave

Flexible working hours

25 days annual leave

Job summary

Jagex: The RuneScape Company is seeking a Marketing Director to lead the game’s marketing strategy and subscriber growth. You will sit on the game leadership team and own the marketing budget, guiding campaigns, live events and always-on acquisition while collaborating with central marketing functions.

You’ll manage marketing specialists and translate commercial goals into plans, measuring ROI and reporting to senior leadership to drive sustained growth for RuneScape.

Qualifications

• Senior marketing leadership experience in games or live-service entertainment.
• Proven track record growing subscriber or player bases with measurable results.
• Experience owning and allocating large marketing budgets and reporting to leadership.
• Strong written and verbal communication with cross-functional collaboration.

Responsibilities

• Own and deliver the game marketing strategy, including acquisition, re-engagement and membership growth.
• Serve as a member of the game leadership team and influence commercial direction.
• Shape goals with the leadership team and align with company-wide strategy.
• Own the marketing budget and allocate spend with ROI-focused measures.
• Plan and direct campaigns across the game calendar and live events.
• Line-manage Product Marketing Managers and Social Media Managers.
• Collaborate with central marketing functions to align activity.
• Identify when specialist input is needed and bring in experts.
• Translate commercial goals into marketing plans with clear objectives and budgets.
• Monitor, analyse and report marketing performance to senior leadership.
• Develop and test new marketing approaches and scale successful ones.
• Build deep understanding of the game's community to inform strategy.

Skills

Marketing leadership

Live game / subscription marketing

Budget management

Strategy development

Team leadership

Data analysis & metrics

Stakeholder communication

MMORPG knowledge

Tools

CRM tools

Social media management

Analytics platforms

Job description

Jagex: The RuneScape Company is seeking a Marketing Director to lead the game’s marketing strategy and subscriber growth. You will sit on the game leadership team and own the marketing budget, guiding campaigns, live events and always-on acquisition while collaborating with central marketing functions.

You’ll manage marketing specialists and translate commercial goals into plans, measuring ROI and reporting to senior leadership to drive sustained growth for RuneScape.