Gaming Marketing Manager, Live Service Campaigns

Square Enix America; El Segundo (CA); Sur place; USD 80 000 - 125 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, Vision coverage

Medical FSA & Dependent Care FSA

Wellness programs

25 days PTO + 13 holidays

Résumé du poste

Square Enix America is seeking a Manager, Marketing to guide paid media efforts and support launch and evergreen campaigns across Western and Japan MMO groups. You will manage asset delivery, reporting, budgeting, and cross-functional coordination with internal teams and external agencies.

Ideal candidates have 3+ years in digital marketing for live service or subscription products, strong communication, and a solid grasp of analytics tools like Power BI.

Qualifications

• 3+ years of experience in digital marketing, preferably within a live service or subscription environment.
• Strong understanding of key paid media channels including search, social, and programmatic.
• Proficiency in marketing analytics tools and platforms such as Power BI.
• Strong project management skills with the ability to prioritize and manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills.
• Critical thinking and problem-solving abilities with a creative mindset.
• Experience in the gaming or entertainment industry is a plus.

Responsabilités

• Develop integrated marketing and PR game expansion activation programs, defining KPIs, budgets, and cost per activity.
• Evergreen lifecycle management for live service product with full-funnel optimization for awareness, consideration and conversion.
• Collaborate with multiple stakeholders to define creative requirements and ensure brand guidelines alignment for Evergreen, Winback and Lapsed campaigns.
• Serve as primary contact for media buying agencies and manage media plans across regions and audiences.
• Provide reports with insights to optimize creative, reach, engagement and impact across channels.
• Analyze data from agencies to evaluate performance and reallocate budget to maximize ROI.
• Coordinate with internal teams and external partners to execute pre-orders, launches and evergreen campaigns.
• Manage asset distribution for owned and paid media channels with localization compliance.
• Develop content calendars and plans for consumer events to maximize engagement and brand visibility.
• Build co-marketing and licensed partnerships with third-party brands.

Connaissances

Digital marketing

Project management

Communication

Paid media

Marketing analytics

Outils

Power BI

Description du poste

Square Enix America is seeking a Manager, Marketing to guide paid media efforts and support launch and evergreen campaigns across Western and Japan MMO groups. You will manage asset delivery, reporting, budgeting, and cross-functional coordination with internal teams and external agencies.

Ideal candidates have 3+ years in digital marketing for live service or subscription products, strong communication, and a solid grasp of analytics tools like Power BI.