Gaming Marketing Manager: Live Ops & Campaigns

Square Enix; El Segundo (CA); Sur place; USD 80 000 - 125 000; Plein temps

Avantages offerts par ce poste

100% Medical, Dental, Vision coverage

401K employer match

25 days PTO

Game title copies & discounts

Referral bonus $1000

Wellness programs

FSA

Résumé du poste

Square Enix in El Segundo, CA, is seeking a Manager, Marketing to lead paid media efforts and support launch and evergreen campaigns for key game franchises.

You will create assets, assist with budgeting, define KPIs, and optimize campaigns, working with external agencies and internal teams across Western and Japan MMO groups.

This role rewards strong communication, project management, and data-driven decision making, with exposure to live service marketing and cross-market coordination.

Qualifications

• 3+ years of experience in digital marketing, preferably within live service or subscription environments.
• Strong understanding of paid media channels including search, social, and programmatic.
• Proficiency with marketing analytics tools and platforms such as Power BI.
• Excellent communication and interpersonal skills.

Responsabilités

• Develop integrated marketing and PR game expansion activation programs with defined KPIs and budgets.
• Manage evergreen lifecycle campaigns for live service products with full-funnel optimization.
• Coordinate with internal teams and external partners to execute pre-order, launch, and evergreen campaigns.
• Oversee media buying agencies and optimize media plans for different regions and audiences.
• Provide insights reports to optimize creative, reach, engagement, and impact across channels.
• Analyze data from agencies to identify optimization opportunities and reallocate budget to maximize ROI.
• Ensure asset delivery compliance with brand guidelines and localization requirements.

Connaissances

Digital marketing

Project management

Communication

Media planning

Outils

Power BI

Description du poste

Square Enix in El Segundo, CA, is seeking a Manager, Marketing to lead paid media efforts and support launch and evergreen campaigns for key game franchises.

You will create assets, assist with budgeting, define KPIs, and optimize campaigns, working with external agencies and internal teams across Western and Japan MMO groups.

This role rewards strong communication, project management, and data-driven decision making, with exposure to live service marketing and cross-market coordination.