Marketing Director: Growth, Brand & Campaigns

Activate Games; Lexington (KY); On-site; USD 110,000 - 170,000; Full time

Job summary

Activate Games America, located in Lexington, KY, seeks a Marketing Director to lead day-to-day marketing execution, translating brand vision into campaigns that acquire customers and drive revenue nine across locations. You will manage internal teams and agency partners, owning campaigns from briefs to delivery.

The role focuses on developing local marketing programs, calendar planning, and performance reporting, collaborating with VP of Marketing and cross-functional teams to achieve

Qualifications

• 7+ years of experience in marketing, with at least 3 years in a leadership or management role.
• Proven track record driving customer acquisition and retention in multi-location or franchise environments.
• Strong background in brand management, creative direction, and campaign execution.
• Experience managing agency relationships and creative production workflows.
• Hands-on knowledge of email/SMS marketing platforms (Attentive or similar).
• Proficiency with marketing analytics, comfortable with Google Analytics and paid media dashboards.
• Experience in entertainment, hospitality, fitness, or consumer brand marketing preferred.

Responsibilities

• Plan, execute, and optimize multi-channel marketing campaigns across paid, owned, and earned channels.
• Translate national brand strategy into actionable, location-level marketing programs.
• Develop and manage a rolling marketing calendar aligned to seasonal moments, new openings, and revenue priorities.
• Oversee campaign briefs, creative development, and approval workflows with internal and agency partners.
• Own performance across key marketing channels including email/SMS, organic social, and paid media support.

Skills

Leadership

Multi-channel marketing

Brand management

Campaign execution

Agency management

Email/SMS marketing

Analytics

Tools

Google Analytics

Attentive

CRM systems

CMS platforms

Job description

Activate Games America, located in Lexington, KY, seeks a Marketing Director to lead day-to-day marketing execution, translating brand vision into campaigns that acquire customers and drive revenue nine across locations. You will manage internal teams and agency partners, owning campaigns from briefs to delivery.

The role focuses on developing local marketing programs, calendar planning, and performance reporting, collaborating with VP of Marketing and cross-functional teams to achieve