Marketing Director

Professional Search by Kingsley Gate; United States; On-site; USD 180,000 - 220,000; Full time

Job summary

Professional Search by Kingsley Gate seeks a Head of Paid Search Marketing for a tech-driven consumer financial services client. This hands-on leader oversees a $2M annual paid media budget to drive B2C customer acquisition across Google Ads, Microsoft Advertising, and other channels from Jersey City, NJ.

You will lead strategy, manage agencies, run A/B tests, and optimize CPA/ROAS using GA4, GTM, SA360, Marin, and Skai.

Qualifications

• 8+ years in digital marketing, including 3+ years in a leadership role.
• Experience managing $2M+ annual B2C paid media budgets.
• Deep expertise in Google Ads, Microsoft Advertising, SEM, SEO, and CRO.
• Bachelor's degree required; Google Ads or Microsoft Advertising certifications preferred.

Responsibilities

• Lead paid media strategy, budget management, and campaign optimization across Google Ads and Microsoft Advertising.
• Drive customer acquisition through SEM, SEO, CRO, email, affiliate, influencer, and SMS marketing.
• Manage external advertising agency relationships and performance.
• Execute A/B testing to improve conversion rates and campaign ROI.
• Track key metrics, including CPA, ROAS, and revenue growth.
• Optimize marketing strategy around peak seasonal demand.
• Leverage analytics, AI, and automation to improve marketing effectiveness.

Skills

Leadership

Budget management

Digital marketing

SEM

SEO

CRO

Analytics

Education

Bachelor's degree

Tools

GA4

GTM

SA360

Marin

Skai

Job description

Professional Search by Kingsley Gate is seeking a Head of Paid Search Marketing on behalf of our client, a technology-driven consumer financial services company. This hands-on leadership role will oversee a $2M annual paid media budget, driving B2C customer acquisition, digital marketing performance, and growth across multiple channels.

Key Responsibilities

• Lead paid media strategy, budget management, and campaign optimization across Google Ads and Microsoft Advertising.
• Drive customer acquisition through SEM, SEO, conversion rate optimization (CRO), email, affiliate, influencer, and SMS marketing.
• Manage external advertising agency relationships and performance.
• Execute A/B testing to improve conversion rates and campaign ROI.
• Track key metrics, including CPA, ROAS, and revenue growth.
• Optimize marketing strategy around peak seasonal demand.
• Leverage analytics, AI, and automation to improve marketing effectiveness.

Ideal Background

• 8+ years of digital marketing experience, including 3+ years in a leadership capacity.
• Proven success managing $2M+ annual B2C paid media budgets.
• Deep expertise in Google Ads, Microsoft Advertising, SEM, SEO, and CRO.
• Experience with seasonal, high-volume consumer acquisition campaigns.
• Proficiency with Google Analytics 4, Google Tag Manager, and platforms such as SA360, Marin, or Skai.
• Background in fintech, financial services, e-commerce, or subscription-based consumer businesses preferred.
• Bachelor's degree required; Google Ads or Microsoft Advertising certification preferred.

Compensation Target

$200K base + 20K bonus target, based on experience

An exciting opportunity for a hands-on digital marketing leader to own a significant advertising budget and directly influence customer acquisition and business growth!

#Hiring #PaidSearch #PerformanceMarketing #DigitalMarketing #SEM #GoogleAds #CustomerAcquisition #JerseyCityJobs

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of an employment visa at this time.

This job has been posted by Professional Search by Kingsley Gate on behalf of our client. Professional Search by Kingsley Gate is committed to the fundamental principle of equal opportunity and equal treatment for every prospective and current employee. It is the policy of Professional Search not to discriminate based on race, color, national or ethnic origin, ancestry, age, religion, creed, disability, sex and gender, sexual orientation, gender identity and/or expression, military or veteran status, or any other characteristic protected under applicable federal, state or local law.