Marketing Director

Palm Beach State College; United States; Hybrid; USD 75,000 - 92,000; Full time

Benefits offered by this job

Potential remote or hybrid opportunity

Wellness programs

Professional development

Job summary

Palm Beach State College is seeking a Marketing Director to drive strategic integrated marketing and enrollment campaigns. You will lead data-driven strategies, manage SEM and paid search budgets, and ensure brand consistency across print, digital, and campus materials.

Ideal candidates will have a Master’s degree and 6+ years in marketing, with strong writing, budgeting, and leadership skills to mentor staff and collaborate with internal teams and external vendors.

Qualifications

• Master’s degree in marketing, journalism, advertising, communications, or related field.
• Six years of experience in marketing, communications, branding, copywriting or public relations.
• Experience managing projects and setting production timelines.
• Knowledge of data analytics, digital marketing and social media tools.
• Microsoft Office proficiency and budget awareness.

Responsibilities

• Develops, creates, and implements data-driven marketing strategies and campaigns.
• Oversees SEM, paid search budgets, and cross-channel campaigns to drive ROI.
• Manages branding across campus publications, events and digital assets.
• Leads a team, recruits, trains, and evaluates marketing staff and vendors.

Skills

Marketing strategy

Data-driven marketing

Communication

Education

Master’s degree in marketing, journalism, advertising, communications, public relations, or related field of study

Tools

Google Analytics

Adobe Creative Cloud

InDesign

Photoshop

Illustrator

HTML

Job description

Join our team! What We Offer At Palm Beach State College, you will discover a place where ideas come to life and the heartbeat of a county begins. By joining us, you will be exposed to professionals from across the U.S. and abroad who are the strivers, reinventors, explorers, and influencers dedicated to developing talent that fills the most needed workforce roles. As the Panthers, we embrace a community of belonging, caring, and connection for our students and employees. We seek creative individuals to help PBSC fulfill its mission of inspiring hope, advancing skills, and transforming lives.

About this role

Responsible for the development of marketing and promotional campaigns for a wide range of internal clients, working with creative staff to determine the best way to present information and creative strategies to advance the College brand to internal and external audiences. Directs external marketing campaigns and works with vendors to ensure effectiveness, brand consistency and brand awareness initiatives.

What a day of a Marketing Director looks like:

Executes on the vision for the College’s strategic integrated marketing and advertising campaigns that focus on branding and enrollment. Develops, creates, and implements data-driven marketing strategies and campaigns that encompass a variety of digital and traditional marketing techniques including advertising, digital lead generation, paid social media, relationship marketing, managed content, and other current communications practices. Serves as subject matter expert for search engine marketing (SEM), oversees the paid search budget, and collaborates with team members to drive traffic and customers, and maximize return on investment (ROI). Develops SEM campaigns that expand the generation of leads and conversion rates. Manages all paid search campaigns on various search and display marketing engines. Manages the creation and use of internal and external branding for the campus, including print advertising, print marketing materials, video, digital advertising, website, and static displays. Ensures accuracy and consistency in all campus publications and promotions produced by the office by establishing standards for writing style, copy development, and design and encouraging other departments throughout the campus to comply. Assists departments with their projects and events by coordinating advertising and providing resources and expertise related to student recruitment, community relations, alumni relations, marketing, and promotional items, etc. Ensures the quality of the marketing department by recruiting and hiring qualified applicants, providing training in departmental operations and individual duties, assigning work projects as appropriate, supervising, and evaluating marketing, advertising, social media, digital marketing, and photography. Ensures fiscally-sound operation of the marketing department by exercising management practices which result in operating within allocated budget. Maintains current knowledge of field and profession. Attends training workshops, conferences, meetings, and professional association events outside of college locations as needed. Develops and maintains positive relations with the internal and external community to promote College partnerships and collaboration. Performs other job-related duties as assigned.

Education and Experience

• Master’s degree in marketing, journalism, advertising, communications, public relations, or related field of study
• Six years of experience in marketing, communications, branding, copywriting or public relations
• Experience managing projects and setting production timelines
• Knowledge of: Various computer software applications, including word processing and database applications is required, including data analytics Marketing communication tools, including digital marketing and social media
• Microsoft Office Professional or similar applications
• Latest trends and best practices in SEM
• Skilled in: Writing in a positive manner to reflect favorably upon the organization
• Mentoring team members to develop goal setting plans, share knowledge and experiences
• Performance marketing, conversion, and online customer acquisition
• Communication with excellent writing, editing, and presentation skills
• Google analytics
• Ability to: Interact in a positive manner with diverse populations and varying education levels of students, faculty, staff, and the public
• Effectively communicate verbally and in writing on a regular basis with internal and external customers, build relationships, manage customer expectations, and take responsibility for a high level of service
• Accurately manage a budget
• Balance multiple priorities and meet tight deadlines

Licenses, Registration, Certifications, or Special Requirements

Regular physical attendance required

Preferred, but not a must: Education and Experience

• Experience in higher education or similar industry with multiple brand pipelines
• Experience with basic hypertext markup language (HTML)
• Knowledge of: Media placement strategy, advertising budget maintenance, current advertising, and marketing analytics
• Skilled in: Adobe Creative Cloud or InDesign, Photoshop, Illustrator, Acrobat

Work Environment and Physical Demand - Frequency Reach and grasp objects.

• Daily Sit for extended periods of time.
• Daily Stand for extended periods of time.
• Occasionally Use of video display terminal.
• Hourly Repetitive movement of wrists, hands, fingers.
• Daily Communicate information verbally.
• Hourly Communicate information in writing.
• Hourly Receive and understand information through oral and written communication.
• Hourly Proofread and check documents for accuracy.
• Hourly Identify and distinguish colors and shades of color.
• Weekly

Culture

Be part of an inclusive, Panther First environment where every role has a purpose, and employees have a sense of belonging.

Education Benefits

• Tuition fee waiver at PBSC
• tuition reimbursement
• degree recognition award
• educational leave
• more
• Public Service Loan Forgiveness institution

Health and Wellness

• Medical
• dental
• vision
• disability
• life insurance
• parental leave
• and more

Generous Time Off

• Vacation
• sick leave
• holidays
• spring and winter breaks offering additional paid time off.

Panther Perks

• Potential remote or hybrid opportunities
• wellness programs
• apps related to stress management
• nutrition
• meditation
• more

Professional Development

• Leadership programs
• professional learning workshops
• and more

Retirement Investments

• State retirement plan options and voluntary 403(b) and 457 plans.

This job description is intended to be generic in nature and describe the essential functions of the job. It is not an exhaustive list of all duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.

The minimum base pay for this position starts at $83,826.00 annually; however, the offer may vary based on the candidate’s education and experience.

This position is open until filled with an initial review date of September 14, 2026.

Application Deadline

This position is open until filled

About the College

Palm Beach State College, Florida's first public community college, was founded in 1933 and has grown to become the largest institution of higher education in Palm Beach County. Currently serving a richly diverse student population of 49,000 annually, the College offers classes at five locations and offers bachelor's and associate degrees, professional certificates, and workforce development programs. With over 1,200 full-time employees, Palm Beach State College offers a highly attractive benefits package including health insurance, a retirement program, tuition assistance, and paid time off.

An Equal Access/Equal Opportunity/Veteran Preference/ADA Employer Per the Florida Open Records and Public Meeting Laws (286.011), also known as "the Sunshine Laws," all correspondence received from applicants for any position with the College is a matter of public record. Palm Beach State College is an equal access, equal opportunity institution. The College complies with all state and federal laws granting rights to applicants for employment or admission to the College. The College prohibits unlawful discrimination on the basis of race, color, creed, ethnicity, national origin, gender, sexual orientation, age, religion, marital status, veteran status, disability, or pregnancy in any of its employment or educational programs or activities. Applicants who believe they have been discriminated against in the recruitment process should contact the Human Resources and Compliance Director or Chief Human Resources Officer at [phone] or 4200 Congress Avenue, Lake Worth, FL 33461. Written complaints must be filed within 180 days from the position's closing date for which the applicant applied. Claims will be investigated, and a timely response will be provided. The College prohibits retaliation against any applicant who utilizes the complaint procedure.

Accommodations Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you need a reasonable accommodation to apply for a job or to perform your job by contacting the Human Resources and Compliance Director at [phone] for assistance.

Background Check/ Drug Screen may be required based on the specific requirements of the position for which the application is being submitted.

Employment is contingent upon passing a drug test and completing a criminal background investigation.

An essential goal of the Office of Human Resources is to respond to all applicants once a selection is made.

Please take notice of the position closing date advertised. Whenever positions are filled, the Office of Human Resources responds to all applicants who have submitted applications.

The College conducts its employment activity within the State of Florida except for occasional brief and temporary pre-approved periods related to college travel.