Marketing Director

Lev Haolam; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

A leading company in the marketing industry is seeking a Marketing Director to drive its marketing efforts in the US market. The ideal candidate will lead a team, develop comprehensive strategies, and utilize data analytics to enhance customer engagement and revenue growth. This role presents an opportunity for professional growth and a performance-based income structure within a dynamic international environment.

Benefits

Opportunities for professional growth

Performance-based income growth

Compensation in USD

Service agreement for self-employment

Qualifications

• Experience in managing a team of more than 10 people.
• Strong proficiency in Google Analytics.
• Proven track record of successful PR campaigns.

Responsibilities

• Lead marketing efforts in US market, overseeing diverse responsibilities.
• Manage a team responsible for traffic purchase in FB and Google ads.
• Develop and optimize marketing funnels and strategies.

Skills

Team Management

Analytical Skills

Market Research

Community Engagement

Email Marketing

Education

Bachelor's degree in Marketing

Job description

As a Marketing Director, you will be responsible for leading our marketing efforts in US market. You will oversee a diverse range of responsibilities, including but not limited to team management, strategic planning, campaign execution, and performance analysis. The ideal candidate will possess a proven track record of success in driving revenue growth and customer engagement through comprehensive marketing strategies.

Key Responsibilities:

• Market Expertise:Demonstrated experience working with women over 40 in the US market, understanding their needs, preferences, and behavior patterns.
• Team Management:Proven ability to lead and manage a team responsible for the purchase of traffic in FB and Google ads with a budget of more than $200,000/month in the USA or Europe market.
• Funnel Development:Built at least 3 successful funnels in different businesses with multiple stages, showcasing expertise in lead generation, product demonstration, and conversion optimization.
• Offer Creation:Ability to craft compelling offers that incorporate key elements such as value proposition, urgency, guarantee, and bonuses, resulting in increased sales and customer satisfaction.
• LTV Optimization:Implemented strategies that increased customer lifetime value (LTV) by 30% or more through targeted marketing initiatives and customer relationship management.
• Market Research:Proficiency in planning and conducting marketing studies, audience polls, and hypothesis testing to inform decision-making and optimize sales funnels.
• Analytical Skills:Strong proficiency in Google Analytics and other analytical tools to analyze data, derive actionable insights, and make data-driven decisions.
• Community Engagement:Understanding of community management principles to foster relationships with customers pre-sale, enhancing brand loyalty and customer satisfaction.
• PR and Influencer Marketing:Familiarity with PR campaigns and influencer marketing strategies, including contractor selection and collaboration to amplify brand reach and engagement.
• Content Strategy:Ability to develop content strategies aligned with product and audience needs, identifying value propositions and creating or curating compelling content.
• Contractor Management: Experience in sourcing and managing contractors to achieve desired marketing outcomes efficiently and effectively.
• Email Marketing:Proficiency in email marketing best practices, guiding an email marketer, and establishing benchmarks for success.
• Referral Programs:Experience in building and analyzing referral programs to drive customer acquisition and retention.
• Team Leadership:Previous experience managing a team of more than 10 people, fostering a collaborative and high-performing work environment.
• Department Building:Experience in building a marketing department in a small company or startup, establishing processes, and driving growth initiatives.
• Performance Metrics:Ability to develop and track performance metrics for all departments and positions, evaluating the impact of marketing efforts on overall business objectives.
• Positioning Development:Demonstrated ability to develop positioning strategies from scratch, refining positioning based on market feedback and performance metrics.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Track record of successful PR campaigns and influencer partnerships.
• Proficiency in content marketing, SEO, email marketing, and other digital marketing channels.
• Experience managing referral programs and achieving substantial profit growth.
• Previous leadership experience managing a team of 10 or more marketing professionals.
• Ability to develop and optimize processes for efficiency and scalability.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proven experience in product positioning and market differentiation.
• Proven track record of success in a similar role, preferably in the relevant sector.
• Excellent communication, leadership, and analytical skills.
• Strong strategic thinking and problem-solving abilities.
• Ability to thrive in a fast-paced, dynamic environment.

We offer:

• Work in international company with a focus on the US market.
• Opportunities for professional growth and performance-based income growth.
• Compensation in USD.
• Service agreement (requires individual entrepreneurship or self-employment status).