Director, Marketing

Sears; Hoffman Estates (IL); Remote; USD 145,000 - 165,000; Full time

Job summary

Sears is seeking a Director of Marketing to drive initiatives for Kenmore and DieHard brands. This role encompasses leading multi-channel marketing strategies, enhancing customer relationships, and mentoring a team of marketing professionals. Ideal candidates will have extensive experience in the appliance or consumer electronics sector, with a strong analytical and creative background.

Qualifications

• 5-10 years of experience in marketing with leadership role.
• Proven multi-channel marketing strategy execution.
• Strong analytical capability with KPI experience.

Responsibilities

• Lead brand visibility initiatives through content across digital platforms.
• Develop and implement marketing strategies across sales channels.
• Plan and execute impactful brand events.

Skills

Analytical skills

Leadership

Creativity

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree preferred

Job description

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JOB SCOPE:

The Director of Marketing is responsible for shaping and executing the marketing for Kenmore and DieHard.

Job Description

JOB SCOPE:

The Director of Marketing is responsible for shaping and executing the marketing for Kenmore and DieHard.

Job Summary

The Director of Marketing will lead initiatives across branded content, channel marketing, event management, performance marketing and analytics, and customer relationship management (CRM). This role requires a blend of creativity and analytical prowess, capable of driving brand growth through a multi-channel approach.

Reports To

Chief Marketing Officer - TFC

Supervision

Direct:Sr Mgr, Performance Marketing Indirect:none

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

• Spearheads the creation and execution of compelling content across social media and other digital platforms to enhance brand visibility and engagement
• Develops and implements marketing strategies across various sales channels to optimize product placement and promotions
• Plans and executes high-impact events that align with brand goals and enhance consumer and stakeholder relationships
• Provides campaign and promotion analysis to evaluate ROI and revenue impact based on data driven insights and optimize future campaigns against key KPIs
• Establishes performance marketing function which drives consumer demand to achieve revenue goals via paid media tests across multiple channels (ie retargeting, DSP, CTV etc)
• Designs and refines lifecycle marketing strategies to improve customer retention and lifetime value through targeted communication and personalized experiences
• Develops strategic launch plans for new products and initiatives slated for Q3/Q4, focusing on building awareness and engagement at the top of the sales funnel
• Hires and mentors a team of subject matter experts, particularly in Performance Marketing, to strengthen our marketing capabilities
• Responsible for delivering Brand guidelines to licensees, and manages collaboration opportunities for press release, brand marketing, promotion, trade shows, and alike
• Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates
  
  

Job Requirements

• Bachelors Degree
• 5-10 years of related experience
• Up to 25% travel
• 18 years of age or older
  
  

Required Skills

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred
• Minimum of 8 years' experience in marketing, with at least 3 years in a leadership role within a large appliance or consumer electronics company
• Proven track record of developing and executing successful multi-channel marketing strategies
• Strong analytical skills, with experience in performance metrics and Key Performance Indicators (KPIs)
• Excellent leadership abilities with experience managing diverse teams and developing marketing talent
• Innovative thinker with a can-do attitude and the ability to drive projects to completion
  
  

Years Experience

5 - 10 Years Experience

Travel Requirements

Moderate (15-30%)

Country

United States

Work-In City

REMOTE

Work-In State

REMOTE

Work-In Postal Code

REMOTE

Business

Transformco Corporate

Job Function

Marketing/Advertising

Employment Category

Regular, Full-time

Compensation Range

$145,000.00-$165,000.00

Additional Compensation Explanation

N/A

EEO/EOE Footer

Equal Opportunity Employer / Disability / Vet.

Posting Tags

#SearsRetailStores

Company Brand

Sears Home Services

Location City

HOFFMAN ESTATES

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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