Marketing Director

Stanford University; Stanford (CA); Remote; USD 109,000 - 178,000; Full time

Job summary

Stanford University's Graduate School of Business seeks a strategic Marketing Director to spearhead the brand and program strategy for Executive Education. This role involves crafting compelling narratives, leading teams, and managing high-impact marketing campaigns that shape the institution’s outreach and growth.

Benefits

Career development programs

Tuition reimbursement

Wellness programs

Access to exercise facilities

Qualifications

• 8 years of relevant experience in marketing.
• Proven experience developing and managing brand strategies.
• Strong understanding of multi-channel marketing.

Responsibilities

• Lead development of brand strategy and messaging.
• Manage and mentor a high-performing marketing team.
• Oversee content strategy and campaign execution.

Skills

Brand Strategy

Project Management

Content Development

Leadership

Multi-channel Marketing

Education

Bachelor's degree

Master's preferred

Job description

Stanford's Graduate School of Business has built a global reputation based on its immersive and innovative management programs. We provide students a transformative leadership experience, pushing the boundaries of knowledge with faculty research, and offering a portfolio of entrepreneurial and non-degree programs that deliver global impact like no other. We are committed to advancingdiversity, equity, and inclusion in service of our mission of developing innovative, principled, and insightful leaders who change lives, change organizations, and change the world. We invite you to be part of this mission.

Executive Education at the GSB constitutes the core of the school’s non-degree program offerings. Executive Education pursues a three-fold mission at the GSB: 1) To broaden the school’s impact on individuals and organizations worldwide; 2) To provide a vehicle for faculty development by engaging leading researchers with leading practitioners; and 3) To contribute meaningfully to the GSB’s fiscal health. Pursuing a compelling strategy where nearly all teaching is done by tenure-line faculty offers a unique space for the GSB to experiment with innovation in both content and pedagogy. From our diverse portfolio of open enrollment (in-person, online and hybrid) offerings to the tailored learning experiences that we deliver in partnership with leading corporate clients, we continue to transform today’s participants into tomorrow’s innovative global business leaders.

We are seeking a strategic, creative, and collaborative Marketing Director to lead the development and execution of brand and program positioning, messaging, and creative strategy for our program portfolio. This role is critical in articulating our brand and program narratives, crafting compelling content, and delivering high-impact marketing campaigns in collaboration with our Demand Generation Director. The Director will oversee a team focused on content (including social media, PR) and program-specific marketing initiatives.

Your Primary Responsibilities Include:

Brand & Program Strategy & Messaging

• Develop and evolve Executive Education’s brand strategy, ensuring consistency across all channels and touchpoints.
• Craft clear, compelling messaging and positioning frameworks for the institution and individual programs.
• Translate brand narratives into marketing concepts and creative assets that engage prospective students and key stakeholders.

Creative & Content Development

• Lead the development of creative assets, working closely with internal teams and external contractors or agencies.
• Partner with the Demand Generation Director to ensure assets are optimized for lead generation and enrollment.
• Oversee content strategy and production (web, email, social, video, etc.) to support brand awareness, thought leadership, and enrollment goals.

Team Leadership & Cross-functional Collaboration

• Manage and mentor a high-performing team
• Provide direction, feedback, and support to ensure team goals align with organizational and institutional priorities.
• Collaborate with operations, program leads, academic leadership, and external partners to ensure alignment on marketing priorities and brand integrity.

Campaign Planning, Execution and Evaluation

• Support integrated campaign planning efforts in partnership with the Demand Generation team.
• Review and approve creative briefs and campaign assets to ensure brand consistency and message clarity.
• Monitor campaign effectiveness and iterate based on performance metrics and audience insights across individual programs and Executive Education. Must be effective in measuring the effectiveness of creative and campaigns across conversions and A/B testing.

To be successful in this position, you will bring:

• Bachelor's degree and eight years of relevant experience; or a combination of education and relevant experience.
• Proven experience developing and managing brand and content strategies.
• Strong understanding of multi-channel marketing, including digital, social, and traditional platforms.
• Experience managing creative teams and content producers.
• Exceptional communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Demonstrated marketing management skills and the ability to work effectively with decision-makers across many levels of an organization.
• Extensive knowledge of strategic analysis, customer segmentation strategies and business and marketing planning.
• Highly detail oriented with strong ability to understand constituent needs and lead teams toward a common goal.
• Strategic thinking and leadership skills.
• Proven track record with branding, integrated marketing strategy, messaging and positioning.
• Excellent project manager with the ability to manage multiple projects simultaneously.
• Excellent written and oral communication skills.
• Demonstrated experience presenting to senior management.
• Ability to motivate, develop and train staff.
• Prior experience in planning and managing budgets.

Preferred Qualities

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred).
• 7–10+ years of marketing experience, preferably in higher education, EdTech, or mission-driven organizations.
• Familiarity with student acquisition and higher education marketing funnels.
• Experience partnering with performance marketing/demand gen teams.
• Insight-driven mindset with ability to balance brand storytelling with data-informed decision-making.

This remote role is open to candidates anywhere in the United States. Stanford University has five Regional Pay Structures . The compensation for this position will be based on the location of the successful candidate. The expected pay range for this position is $109,294 to $152,193, per annum for remote positions. The expected pay range for this position is $145,573 to $177,137, per annum for on-site/hybrid positions.

Stanford University provides pay ranges representing its good faith estimate of what the university reasonably expects to pay for a position. The pay offered to a selected candidate will be determined based on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, geographic location and external market pay for comparable jobs.

At Stanford University, base pay represents only one aspect of the comprehensive rewards package. The Cardinal at Work website (https://cardinalatwork.stanford.edu/benefits-rewards ) provides detailed information on Stanford’s extensive range of benefits and rewards offered to employees. Specifics about the rewards package for this position may be discussed during the hiring process.

Why Stanford is for You

Stanford’s dedicated 16,000 staff come from diverse educational and career backgrounds. We are a collaborative environment that thrives on innovation and continuous improvement. At Stanford, we seek talent committed to excellence, driven to impact the future of our legacy, and improve lives on a global sphere. We provide competitive salaries, excellent health care and retirement plans, and a generous vacation policy, including additional time off during our winter closure. Our generousperks align with what matters to you:

• Freedom to grow. Take advantage of career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or leader discuss global issues.
• A caring culture. We understand the importance of your personal and family time and provide you access to wellness programs, child-care resources, parent education and consultation, elder care and caregiving support.
• A healthier you. We make wellness a priority by providing access to world-class exercise facilities. Climb our rock wall, or participate in one of hundreds of health or fitness classes.
• Discovery and fun. Visit campus gardens, trails, and museums.
• Enviable resources. We offer free commuter programs and ridesharing incentives. Enjoy discounts for computers, cell phones, recreation, travel, entertainment, and more!

We pride ourselves in being a culture that encourages and empowers you.

How to Apply

We invite you to apply for this position by clicking on the “Apply for Job” button. To be considered, please submit a cover letter and résumé along with your online application.

*The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Consistent with its obligations under the law, the University will provide reasonable accommodations to applicants and employees with disabilities. Applicants requiring a reasonable accommodation for any part of the application or hiring process should contact Stanford University Human Resources by submitting a contact form .

Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Graduate School of Business, Stanford, California, United States

Graduate School of Business, Stanford, California, United States

Graduate School of Business, Stanford, California, United States

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