Director, Marketing

Transformco; United States; Remote; USD 80,000 - 100,000; Full time

Job summary

Transformco is seeking a Director of Marketing to shape and execute innovative marketing strategies for its brands, Kenmore and DieHard. This strategic role demands a combination of creativity and analytical skills to drive brand growth through multi-channel initiatives, focusing on performance marketing, event management, and customer engagement. The ideal candidate will have a robust experience in leading diverse teams and implementing marketing strategies that enhance consumer visibility and stakeholder relationships.

Qualifications

• 5-10 years of related experience.
• Minimum of 8 years in marketing, with 3 in leadership role.
• Experience in large appliance or consumer electronics company.

Responsibilities

• Leads initiatives in branded content, channel marketing, and event management.
• Develops and executes strategies across various sales channels.
• Hires and mentors a team of marketing professionals.

Skills

Analytical skills

Leadership

Strategic planning

Communication

Creativity

Education

Bachelor's degree in Marketing, Business, or related field

Master's degree (preferred)

Job description

JOB SCOPE:
The Director of Marketing is responsible for shaping and executing the marketing for Kenmore and DieHard.

JOB SUMMARY:
The Director of Marketing will lead initiatives across branded content, channel marketing, event management, performance marketing and analytics, and customer relationship management (CRM). This role requires a blend of creativity and analytical prowess, capable of driving brand growth through a multi-channel approach.

REPORTS TO:
Chief Marketing Officer - TFC

SUPERVISION:
Direct:Sr Mgr, Performance Marketing Indirect:none

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

• Spearheads the creation and execution of compelling content across social media and other digital platforms to enhance brand visibility and engagement
• Develops and implements marketing strategies across various sales channels to optimize product placement and promotions
• Plans and executes high-impact events that align with brand goals and enhance consumer and stakeholder relationships
• Provides campaign and promotion analysis to evaluate ROI and revenue impact based on data driven insights and optimize future campaigns against key KPIs
• Establishes performance marketing function which drives consumer demand to achieve revenue goals via paid media tests across multiple channels (ie retargeting, DSP, CTV etc)
• Designs and refines lifecycle marketing strategies to improve customer retention and lifetime value through targeted communication and personalized experiences
• Develops strategic launch plans for new products and initiatives slated for Q3/Q4, focusing on building awareness and engagement at the top of the sales funnel
• Hires and mentors a team of subject matter experts, particularly in Performance Marketing, to strengthen our marketing capabilities
• Responsible for delivering Brand guidelines to licensees, and manages collaboration opportunities for press release, brand marketing, promotion, trade shows, and alike
• Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates

Responsibilities/Skills/Experience Requirements

JOB DUTIES/RESPONSIBILITIES:

• Spearheads the creation and execution of compelling content across social media and other digital platforms to enhance brand visibility and engagement
• Develops and implements marketing strategies across various sales channels to optimize product placement and promotions
• Plans and executes high-impact events that align with brand goals and enhance consumer and stakeholder relationships
• Provides campaign and promotion analysis to evaluate ROI and revenue impact based on data driven insights and optimize future campaigns against key KPIs
• Establishes performance marketing function which drives consumer demand to achieve revenue goals via paid media tests across multiple channels (ie retargeting, DSP, CTV etc)
• Designs and refines lifecycle marketing strategies to improve customer retention and lifetime value through targeted communication and personalized experiences
• Develops strategic launch plans for new products and initiatives slated for Q3/Q4, focusing on building awareness and engagement at the top of the sales funnel
• Hires and mentors a team of subject matter experts, particularly in Performance Marketing, to strengthen our marketing capabilities
• Responsible for delivering Brand guidelines to licensees, and manages collaboration opportunities for press release, brand marketing, promotion, trade shows, and alike
• Performs supervisory functions, including but not limited to, making employment decisions regarding hiring, promoting, demoting and terminating, conducting performance appraisals and coaching and developing associates

JOB REQUIREMENTS:

• Bachelors Degree
• 5-10 years of related experience
• Up to 25% travel
• 18 years of age or older

REQUIRED SKILLS:

• Bachelor's degree in Marketing, Business, or related field; Master's degree preferred
• Minimum of 8 years' experience in marketing, with at least 3 years in a leadership role within a large appliance or consumer electronics company
• Proven track record of developing and executing successful multi-channel marketing strategies
• Strong analytical skills, with experience in performance metrics and Key Performance Indicators (KPIs)
• Excellent leadership abilities with experience managing diverse teams and developing marketing talent
• Innovative thinker with a can-do attitude and the ability to drive projects to completion

Years Experience

5 - 10 Years Experience

Travel Requirements

Moderate (15-30%)

Country

United States

Work-In City

REMOTE

Work-In State

REMOTE

Work-In Postal Code

REMOTE

Business

Job Function

Marketing/Advertising

Employment Category

Regular, Full-time

Compensation Range

$145,000.00-$165,000.00

Additional Compensation Explanation

N/A

EEO/EOE Footer

Equal Opportunity Employer / Disability / Vet.

Posting Tags

Company Brand

Sears Home Services

Location City

HOFFMAN ESTATES

About the company

We are transforming Transformco into an integrated retail company that provides superior value through trusted brands, great products and convenient, reliable services. We want you to be a part of our journey. Are you in?

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