Marketing Director

Othello Post Acute; Othello (WA); On-site; USD 33,000 - 36,000; Full time

Benefits offered by this job

Equal Opportunity Employer

Job summary

Othello Post Acute is seeking a driven Marketing Director to grow census and forge lasting partnerships in the community. You will connect with discharge planners, case managers, and physicians, lead tours, and develop comprehensive marketing plans to showcase the facility's strengths.

The role emphasizes relationship-building, strategic promotions, and data-driven adjustments to meet census targets, with competitive hourly pay and a collaborative team environment.

Qualifications

• Strong communication and relationship-building skills.
• Marketing or healthcare marketing experience is preferred.
• Ability to move throughout the workday, sit, stand, walk, and lift up to 20 lbs.
• Must be able to pass an annual TB screening and physical exam.

Responsibilities

• Build and maintain strong relationships with discharge planners, case managers, and physicians to drive referrals.
• Lead tours for prospective patients, families, and responsible parties, showcasing facility strengths.
• Develop and execute short and long-range marketing plans to grow census and expand services.
• Research healthcare trends and local demographics to spot opportunities and stay ahead of competition.
• Oversee advertising and promotional efforts across print, digital, and direct mail.
• Partner with writers and designers on marketing materials from concept to final product.
• Track and report marketing results, adjusting strategy to hit census and market-share goals.
• Conduct market research on new concepts and services.

Skills

Communication

Relationship-building

Marketing

Healthcare marketing

Job description

Marketing Director | Othello Post Acute | $24–$26/hour

Othello Post Acute is looking for a driven, relationship-focused Marketing Director to grow our census and build lasting partnerships across the community. If you love connecting with people, telling a great story, and seeing your efforts translate directly into results, this is your next move.

What You'll Do

• Build and maintain strong relationships with discharge planners, case managers, and physicians to drive placement referrals

• Lead tours for prospective patients, families, and responsible parties, showcasing what makes our facility special

• Develop and execute short and long-range marketing plans to grow census and expand our services

• Research healthcare trends and local demographics to spot new opportunities and stay ahead of the competition

• Oversee advertising and promotional efforts across print, digital, and direct mail

• Partner with writers and designers on marketing materials, from concept to final product

• Track and report on marketing results, adjusting strategy to hit census and market-share goals

• Conduct market research on new concepts and services

Why Work Here

• Competitive pay: $24–$26/hour

• A supportive team environment where your work directly shapes the facility's growth

• The chance to make a real, visible impact on residents' lives and the community we serve

What You'll Need

• Strong communication and relationship-building skills

• Marketing, healthcare, or related experience (healthcare/skilled nursing marketing background a plus)

• Ability to move throughout the workday, sit, stand, walk, and lift up to 20 lbs

• Ability to pass an annual TB screening and physical exam

• Comfort working in a skilled nursing environment, including occasional exposure to emergency situations and sensitive family circumstances

Othello Post Acute is an Equal Opportunity Employer.