Marketing Director

Crescent Health & Rehab; Sarasota (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Crescent Health & Rehab in Florida seeks a Marketing Director to craft bold marketing strategies, build community partnerships, and boost patient census while representing our mission with passion.

You will own marketing plans, nurture relationships with physicians, clinics, hospitals, skilled nursing facilities, hospice, and home care partners, and drive admissions through smooth transitions from home or hospital.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years marketing management experience in healthcare.
• Proven success as a Marketing Director in Skilled Nursing.
• Skilled in aggressive yet tactful marketing and relationship-building.
• Ready to travel locally about 80% of the time to build and maintain vital partnerships.

Responsibilities

• Develop and roll out dynamic marketing plans that spotlight our facility and services.
• Forge and nurture strategic relationships with physicians, clinics, hospitals, Assisted Living Facilities, Hospice, and Home Care partners.
• Drive admissions by ensuring smooth, informed transitions from home, hospital, or other facilities.
• Manage all aspects of the admission documentation process with precision and care.
• Be the face of our brand in the community, creating trust and lasting connections.

Skills

Healthcare marketing

Relationship building

Travel willingness

Strategic planning

Education

Bachelor’s degree in Marketing/Communications

Job description

Crescent Health & Rehab -

Marketing Director — Lead Growth. Build Connections. Drive Impact.

Are you a marketing powerhouse ready to make waves in healthcare? We’re looking for a Marketing Director who can craft and execute bold marketing strategies, build strong community partnerships, and boost our patient census — all while representing our mission with passion and professionalism.

What You’ll Own:

• Develop and roll out dynamic marketing plans that spotlight our facility and services

• Forge and nurture strategic relationships with physicians, clinics, hospitals, Assisted Living Facilities, Hospice, and Home Care partners

• Drive admissions by ensuring smooth, informed transitions from home, hospital, or other facilities

• Manage all aspects of the admission documentation process with precision and care

• Be the face of our brand in the community, creating trust and lasting connections

What You Bring to the Table:

• Bachelor’s degree in Marketing, Communications, or related field

• 3+ years marketing management experience in healthcare

• Proven success as a Marketing Director in Skilled Nursing

• Skilled in aggressive yet tactful marketing and relationship-building

• Ready to travel locally about 80% of the time to build and maintain vital partnerships

Why You’ll Love It Here:

• Competitive compensation that rewards your expertise

• Comprehensive benefits that support your well-being

• A vibrant, supportive work atmosphere where your ideas matter

• Innovative training to keep you sharp and growing

• Clear pathways to advance your career and influence

Who We Are:
Our mission is to personalize wellness journeys by providing skilled nursing and rehab care tailored to each individual’s needs. Join us in transforming care — and lives — every day.

Equal Opportunity Employer

Compliance notice (Florida): This position requires background screening through the Florida Clearinghouse. For more information, visit: info.flclearinghouse.com. This URL is provided to meet state posting requirements.

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