Marketing Manager, Distribution and CRM

Vitality Group International, Inc.; Chicago (IL); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401(k) with company match

Company paid Life, AD&D Short and Long

Generous PTO, Holidays and Summer Frid

100% paid parental leave

Wellness Resources

Job summary

Vitality Group International, Inc. is seeking a data-driven marketing leader to develop and manage distribution marketing programs across consultants, brokers, health plans, employers, and sales channels in the US.

You will coordinate demand generation, engagement, and enablement initiatives, leveraging CRM, marketing automation, and analytics to drive pipeline and revenue while aligning with commercial priorities.

Qualifications

• Bachelor's degree or equivalent in marketing, business, communications or related discipline.
• Experience in B2B healthcare, employee benefits, insurance or SaaS marketing environments.
• Proven ability to manage distribution marketing programs across multiple channels.
• Hands-on CRM and marketing automation with audience segmentation and lead journeys.
• Strong digital marketing knowledge across email, website optimization and paid media.
• Experience creating sales enablement content and go-to-market assets.

Responsibilities

• Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels.
• Manage integrated campaigns and partner experiences to support demand, engagement, and conversion.
• Contribute to go-to-market planning and deliver sales enablement activity with cross-functional teams.
• Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation.
• Use digital marketing, data, AI, and marketing tech to improve performance and personalization.
• Apply measurement approaches and report on activity, engagement, and outcomes.
• Coordinate content and digital touchpoints in line with brand standards.
• Coordinate distribution-related events that engage brokers and consultants.
• Maintain stakeholder, agency, vendor, and partner relationships to deliver initiatives.
• Identify improvements to marketing processes, platforms, governance, and ways of working.
• Manage priorities, budgets, resources, and delivery while escalating tradeoffs when needed.

Skills

CRM campaigns

Audience segmentation

Lead nurturing

Marketing automation

Campaign optimization

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

CRM platforms

Marketing automation platforms

Sales enablement platforms (Highspot)

Google Analytics

Power BI

SEMrush

LinkedIn Ads

Job description

• Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial priorities.


• Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences.


• Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy.


• Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes.


• Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality.


• Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes.


• Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards.


• Coordinate distribution-related events that engage brokers and consultants.


• Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives.


• Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working.


• Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed.

Salary Range: $90,000-$105,000

• Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.


• Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.


• Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.


• Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.


• Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.


• Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets.


• Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders.


• Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement.

Preferred

• Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management.


• Experience with Highspot or another sales enablement platform.


• Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms.


• Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality.


• Working knowledge of website, CRM integration, data management, and campaign operations best practices.


• Experience coordinating agencies, vendors, and cross-functional project teams.


• Experience supporting conference strategy, event marketing, or partner-led growth initiatives.

• Medical, Dental and Vision


• 401(k) with company match


• Company paid Life, AD&D Short and Long term disability insurance


• Generous PTO, Holidays and Summer Fridays


• 100% paid parental leave


• Wellness Resources