Marketing Director

Sotalent; Texas; On-site; USD 148,000 - 274,000; Full time

Job summary

Sotalent in San Antonio, Texas is seeking a Senior Director of Marketing to lead a data-driven, multichannel growth agenda in healthcare benefits. You will shape strategy, oversee annual plans across digital, broadcast, and traditional media, and align with sales to drive growth and retention.

The role demands a decade of marketing leadership in regulated environments, superb stakeholder influence, and team development to scale a fast-growing health reimbursement products unit.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required.
• Master's degree preferred.
• Ten years of marketing experience in a regulated industry.
• Healthcare or group benefit administration experience is highly desirable.
• Ability to lead large-scale organizational change and manage complex talent structures.
• Demonstrated expertise in managing multi-million dollar budgets and diverse stakeholders.

Responsibilities

• Develop and oversee a five-year multichannel growth strategy aligned with financial goals.
• Lead annual marketing plans including digital, social, search, radio, and TV.
• Partner with sales and business leaders to drive acquisition and retention.
• Collaborate with analytics and operations to enhance precision marketing and ROI.
• Manage external agencies, budgets, scopes, and performance for media and SEO.
• Foster a fast, data-driven digital-first culture focused on consumer trends.
• Directly mentor a diverse marketing team and promote inclusion and development.
• Influence product development with critical customer insights.
• Maintain relationships with finance, compliance, HR, and operations.

Skills

Strategic marketing leadership

Budget management

Cross-functional collaboration

Data-driven decision making

Executive stakeholder influence

Team leadership and development

Change management in large orgs

Education

Bachelor's degree in Marketing or related

Master's degree preferred

Job description

Senior Director of Marketing

San Antonio, Texas

Our client, a major leader in the healthcare sector, is looking for a strategic marketing executive to spearhead the growth and expansion of their innovative health reimbursement arrangement products. This is a high impact leadership role focused on transforming how employers provide health insurance by driving the adoption of market based alternatives to traditional group plans. The successful candidate will be responsible for scaling a rapidly growing business unit through data driven consumer insights and national marketing excellence.

Key Responsibilities

• Develop and oversee a five year integrated multichannel growth strategy that aligns with long term financial goals.
• Lead the creation and execution of annual marketing plans including creative content and omnichannel media such as digital, social, search, radio, out of home, and linear television.
• Partner closely with sales and line of business leaders to ensure marketing activities directly support business acquisition and retention targets.
• Collaborate with analytics and operations teams to enhance precision marketing capabilities and improve return on investment through data driven decision making.
• Manage relationships with external agencies, overseeing budgets, scopes of work, and performance for media and SEO initiatives.
• Cultivate a high performance digital first culture that prioritizes speed, agility, and a deep obsession with consumer trends.
• Directly manage and mentor a diverse team of marketing professionals, fostering a culture of inclusion, accountability, and continuous professional development.
• Influence product development by providing critical customer insights to ensure new offerings meet market demands.
• Maintain strong cross functional relationships with finance, compliance, human resources, and operations to ensure seamless business delivery.

Professional Requirements

• A Bachelors degree in Marketing, Business, or a related field is required, though a Master degree is preferred.
• Minimum of ten years of marketing experience within a regulated industry.
• Specific experience in healthcare or group benefit administration is highly desirable.
• Proven ability to lead large scale organizational change and manage complex talent structures.
• Demonstrated expertise in managing multi million dollar budgets and complex stakeholder environments.
• Exceptional communication skills with the ability to influence executive leadership and external partners.

Compensation and Benefits

The annual salary range for this position is between 148,000 and 274,200 dollars depending on experience and qualifications.

The company provides a comprehensive benefits suite including health insurance, 401k plans with matching, stock purchase options, and tuition assistance.

Employees enjoy a flexible work environment along with generous paid time off and holiday schedules.

Our client is an equal opportunity employer dedicated to building a diverse and inclusive workforce. All qualified candidates will receive consideration regardless of protected status.