Marketing Manager, Distribution and CRM

Vitality Group; Chicago (IL); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Medical, Dental and Vision

401(k) with company match

Company paid Life, AD&D Short and Long

Disability insurance

Generous PTO, Holidays and SummerFrid

100% paid parental leave

Job summary

Vitality Group in Chicago seeks a marketing leader to develop and drive distribution marketing plans across consultants, brokers, health plans, employers, and sales channels. You will manage integrated campaigns, enable sales, and coordinate CRM-driven journeys to optimize demand and engagement.

The role emphasizes data-driven decision making, AI-enabled marketing approaches, and cross-functional collaboration with Sales, Product, Client Relations, Data, and Operations.

Qualifications

• Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.
• Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.
• Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.
• Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.
• Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.

Responsibilities

• Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels.
• Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences.
• Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy.
• Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes.
• Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality.
• Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes.
• Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards.
• Coordinate distribution-related events that engage brokers and consultants.
• Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives.
• Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working.
• Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed.

Skills

CRM & marketing automation

B2B healthcare marketing

Campaign management

Sales enablement

Stakeholder collaboration

Data-driven decisions

Education

Bachelor's degree or equivalent in marketing/business/communications/healthcare administration/digital marketing

Tools

Salesforce

Highspot

Google Analytics

Power BI

SEMrush

LinkedIn Ads

Job description

• Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial priorities.
• Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences.
• Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy.
• Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes.
• Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality.
• Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes.
• Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards.
• Coordinate distribution-related events that engage brokers and consultants.
• Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives.
• Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working.
• Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed.

Salary Range: $90,000-$105,000

• Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline.
• Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment.
• Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels.
• Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes.
• Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns.
• Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets.
• Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders.
• Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement.

Preferred

• Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management.
• Experience with Highspot or another sales enablement platform.
• Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms.
• Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality.
• Working knowledge of website, CRM integration, data management, and campaign operations best practices.
• Experience coordinating agencies, vendors, and cross-functional project teams.
• Experience supporting conference strategy, event marketing, or partner-led growth initiatives.

Medical, Dental and Vision
401(k) with company match
Company paid Life, AD&D Short and Long term disability insurance
Generous PTO, Holidays and Summer Fridays
100% paid parental leave
Wellness Resources