MARKETING DIRECTOR

KALESTA HEALTHCARE GROUP; Othello (WA); On-site; USD 33,062 - 35,817; Part time

Job summary

KALESTA HEALTHCARE GROUP is seeking a part-time marketing professional in Othello, WA. The role focuses on building relations with discharge planners, physicians, and families to drive referrals and census growth.

The ideal candidate has at least two years of marketing experience in skilled nursing, excellent English communication and customer service skills, and the ability to manage promotional campaigns and budgets. This position is on-site with an AM shift.

Qualifications

• Education: High School graduate or equivalent.
• License: None required.
• Work Experience: minimum two years in marketing in the skilled nursing industry.
• Language Skills: English language proficiency required.
• Mathematical Skills: ability to perform basic arithmetic and handle units of measure.
• Communication Skills: strong sales, communication and customer service abilities.

Responsibilities

• Develop and maintain relationships with discharge planners, case managers, and physicians to generate referrals.
• Oversee advertising and promotions across print, electronic, and direct mail channels.
• Develop and execute short- and long-range marketing plans to grow census and profitability.
• Research healthcare trends and market opportunities to adapt strategy.
• Prepare marketing activity reports and monitor budget performance.

Skills

Marketing experience

Sales skills

Communication skills

Customer service

English language

Education

High School diploma or equivalent

Job description

Job Details

Job Location: Othello, WA 93444

Position Type: Part Time

Salary Range: $24.00 - $26.00 Hourly

Job Shift: AM

POSITION:

Reporting

This position is responsible to the Administrator.

FLSA Status

Exempt

Essential Job Functions

• Develop and maintain business relationships with Discharge Planners, Case Managers, and Physicians to generate placement referrals
• Provide tours to perspective patients, family members or responsible parties
• Establishes marketing goals to ensure share of market and profitability of services.
• Develops and executes marketing plans and programs, both short and long range, to ensure growth and expansion of company services and improvement of facilities census.
• Researches, analyzes, and monitors healthcare trends and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
• Works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials.
• Develops and recommends strategy for the organization which will result in the greatest share of the market over the long run.
• Achieves satisfactory Census Goals and share of market performance in relation to standards and to general and specific trends within the industry.
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.
• Evaluates market reactions to advertising programs and census building activities and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Recommends changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provide the flexibility to move swiftly in relation to marketing problems and opportunities.
• Conducts marketing surveys on current and new concepts or services.
• Prepares marketing activity reports.
• Performs other duties as assigned.

Job Functions

• Demonstrate knowledge of, and respect for, the rights, dignity and individuality of each resident in all interactions.
• Appreciate the importance of maintaining confidentiality of resident and facility information.
• Demonstrate honesty and integrity at all times in the care and use of resident and facility property.
• Other duties as assigned.

Physical Capacities

• Must be able to move intermittently throughout the workday.
• Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure that the requirements of this position can be fully met.
• Must meet the general health requirements set forth by the policies of this facility which includes an annual TB screening and physical examination.
• Must be able to sit, stand and walk.
• Must be able to lift and carry up to 20 pounds.
• Must be able to cope with the mental and emotional stress of the position.

Environmental Conditions

Primarily inside work, normal temperatures, some noise, occasional fumes/odors, chemical exposure and potential exposure to bloodborne pathogens.

This job cannot be performed without exposure to the stresses associated with an intimate, 24 hour skilled care environment that delivers care and services primarily to disabled and cognitively impaired residents in an aging population. Examples of these stresses include, but are not limited to: emergency health or safety response, weekend and holiday duty, unusual or impaired behavior by residents, family reactions to having a loved one in a nursing home, death and dying, oversight of state surveyors, ombudsmen and federal officials, presence of consultants and attorneys, and variable involvement of medical staff.

Qualifications

• Education: High School graduate or equivalent
• License: None Required
• Work Experience: Requires a minimum of two (2) years of experience in marketing in the skilled nursing industry
• Language Skills: Must be easily understood through verbal communication in the English language.
• Mathematical Skills: Must be able to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to perform these operations using units of weight measurement, and volume.
• Communication Skills: Must have exceptional personal sales skills, communication and customer service skills, and be empathetic. Ability to effectively communicate with patients, families, discharge planners, physicians, staff and outside resources and agencies.