Marketing Director

LaSalle Network; Oak Brook (IL); Hybrid; USD 80,000 - 120,000; Full time

Job summary

An innovative CPG beverage company is seeking a dynamic Brand Marketing Director to lead brand strategy and drive marketing initiatives. This role offers the chance to build a high-performing team and oversee digital strategies, including social media and SEO. If you have a proven track record in brand development and thrive in a fast-paced environment, this position is perfect for you. Join a forward-thinking organization that values creativity and collaboration, and make a significant impact in reshaping the beverage industry.

Qualifications

• 8+ years of marketing experience in the CPG industry, preferably in beverages.
• Strong background in digital marketing and partnership marketing.

Responsibilities

• Develop and execute a comprehensive brand strategy for market growth.
• Build and lead a high-performing marketing team.
• Oversee digital strategy including social media and content marketing.

Skills

Brand Development

Digital Marketing

Partnership Marketing

Social Media Management

SEO

Email Marketing

Analytical Skills

Job description

LaSalle Network has partnered with a fast-growing, innovative CPG beverage company in the Western Chicagoland suburbs to hire a Brand Marketing Director.

This Brand Marketing Director is an exciting opportunity to lead brand strategy, build a high-performing marketing team, and drive digital and partnership marketing initiatives. The Brand Marketing Director is a strategic, data-driven marketing leader with a passion for brand storytelling, consumer engagement, and growth marketing within the CPG industry.

If you thrive in a fast-paced, entrepreneurial environment and have a proven track record in brand development, digital marketing, and partnership marketing, this role is for you! Please apply to this Brand Marketing Director today.

Brand Marketing Director Responsibilities:

• Develop and execute a comprehensive brand strategy to drive awareness, engagement, and market growth.
• Build, mentor, and lead a high-performing marketing team.
• Oversee digital strategy, including social media, content marketing, SEO, email marketing, and paid media.
• Identify and develop strategic partnerships to expand brand reach and customer engagement.
• Collaborate with external agencies on creative development, media buying, and campaign execution.
• Manage marketing budgets, ensuring effective allocation and ROI tracking.
• Track key metrics, analyze campaign performance, and optimize strategies accordingly.

Brand Marketing Director Requirements:

• 8+ years of marketing experience in the CPG industry, preferably in the beverage sector.
• Proven experience leading brand strategy and digital marketing initiatives.
• Strong background in partnership marketing and agency/vendor management.
• Demonstrated ability to build and scale marketing teams.
• Hands-on experience with social media, paid advertising, SEO, and email marketing.
• Strong analytical mindset with expertise in performance tracking and ROI measurement.
• Ability to thrive in a fast-paced, entrepreneurial environment.

This role requires a hybrid onsite presence in Oak Brook, IL. All candidates up for consideration for the Brand Marketing Director role must be willing and able to be in the office on designated days.

This Brand Marketing Director is a unique opportunity to take ownership of brand growth, digital strategy, and partnership marketing at a company that is reshaping the CPG beverage space. If you're a visionary marketing leader with a passion for consumer trends, brand storytelling, and digital innovation, we want to hear from you! Join a team that values creativity, collaboration, and cutting-edge marketing strategies to drive business success.

Thank you,
Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Other

Industries

Marketing Services