Director of Marketing Strategy

Barrena Branding & Marketing

United States

Remote

USD 100,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Medical plan

401(k) retirement plan

Paid vacation and holidays

Parental leave

Birthday day off

Volunteer day

Remote-first work environment

Professional development support

Job summary

Barrena Branding & Marketing seeks a Director of Marketing Strategy to lead client engagement and strategic marketing initiatives across a portfolio of growing companies. The role focuses on transforming business goals into measurable campaigns within B2B and consumer-brand contexts.

The ideal candidate will drive demand generation programs, review deliverables for quality, and mentor internal teams. This is a remote-first U.S.-based role with flexible scheduling and strong collaboration

Qualifications

8+ years of marketing experience, preferably in B2B tech, healthcare, SaaS or professional services.
Experience building lead generation and pipeline-driving programs across channels.
Strategic marketing leadership from concept to execution.
Experience leading marketing teams and reviewing deliverables for quality.
Client-facing experience with executives.
Data-informed decision making using campaign metrics.
Agency experience is a strong plus.
Available during 8 a.m.–5 p.m. ET, with video meetings.
US-based, full-time W-2.

Responsibilities

Lead marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands.
Run weekly client strategy meetings and act as the primary strategic contact for accounts.
Translate business goals into demand generation and marketing campaigns across channels.
Review deliverables to ensure strategic alignment and quality before client delivery.
Provide strategic direction to internal specialists and contractors.
Collaborate with the project coordinator to keep timelines and deliverables on track.
Analyze campaign performance and recommend optimizations to improve results.
Identify growth opportunities within client accounts and propose new initiatives.
Guide messaging and priorities based on each client’s growth goals.

Skills

Marketing leadership

Demand generation

Strategic planning

Team leadership

Client management

Data-driven

Agency experience

Collaboration

Executive communication

Job description

Please Note

We are unable to hire residents of California, New York, or Washington for this position due to state-specific employment regulations. Applicants from all other U.S. states are welcome to apply.

About the Role

We’re looking for a Director of Marketing Strategy who can lead marketing strategy and client engagement across a portfolio of growing companies.

Most of our clients are B2B organizations in industries such as technology and healthcare , though we also support a small number of consumer-facing brands. The ideal candidate is comfortable developing marketing strategies for a variety of business models and understands how marketing approaches differ across audiences and industries.

You will act as the strategic lead across multiple client accounts , guiding campaign direction, reviewing deliverables, and leading client meetings. You’ll work closely with our internal team and specialists to ensure marketing initiatives are aligned, high-quality, and delivering measurable results.

This role combines marketing leadership, client communication, demand generation strategy, and campaign oversight.

What You’ll Do

Lead marketing strategy development for a portfolio of clients across primarily B2B industries, with occasional consumer brands
Run weekly client strategy meetings and act as the primary strategic contact for accounts
Translate business goals into demand generation and marketing campaigns across channels such as content, email marketing, paid media, and digital marketing
Review deliverables from our team (content, campaigns, website work, etc.) to ensure strategic alignment and quality before they reach clients
Provide strategic direction and feedback to internal specialists and contractors executing marketing initiatives
Collaborate with our project coordinator to ensure timelines and deliverables stay on track
Analyze campaign performance and recommend optimizations to improve results
Identify growth opportunities within client accounts and recommend new initiatives
Guide messaging, campaign direction, and marketing priorities based on each client’s growth goals

Who We’re Looking For

Senior Marketing Experience

You have 8+ years of experience in marketing , ideally working with B2B organizations such as technology, healthcare, SaaS, or professional services. Experience with consumer brands is a plus.

Demand Generation Expertise

You have experience building and optimizing lead generation and pipeline-driving marketing programs , including campaigns across channels such as email, content marketing, paid media, and digital marketing.

Strategic Marketing Leadership

You’ve personally developed marketing strategies and guided campaigns from concept through execution, translating business goals into measurable marketing initiatives.

Team Leadership Experience

You have experience leading marketing teams, guiding specialists, and reviewing deliverables to ensure strategic alignment and quality.

Client-Facing Experience

You are comfortable leading conversations with executives, presenting strategy, and guiding clients through marketing decisions.

Strong Marketing Judgment

You can review deliverables and provide thoughtful strategic feedback to writers, designers, and campaign specialists.

Data-Informed Thinking

You use marketing metrics and campaign performance data to refine campaigns and guide strategic decisions.

Agency Experience (Preferred)

Experience working as a marketing leader or marketing director within an agency environment is a strong plus.

Collaborative Availability

Must be available during standard business hours from 8 a.m. to 5 p.m. ET (with a one-hour break for lunch), with some flexibility. This role also requires participation in periodic internal and client meetings via video.

U.S.-Based

This is a full-time W-2 role and applicants must reside in the United States.

Compensation & Benefits