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Marketing Director Contract Other Locations Ref #: 49985 Industry: Publishing
Our client is seeking a Marketing Director for an approximately seven-month contract leading B2B marketing strategy, account-based marketing (ABM), and team development. You will strengthen how the organization identifies, prioritizes, and engages strategic accounts while overseeing integrated campaigns, content, events, and demand generation. This hybrid position requires three days onsite per week.
You Will:
- Lead and expand ABM programs for priority accounts, establishing repeatable frameworks and practices that support long-term growth.
- Design and refine strategic account management frameworks, including account tiering, governance, executive sponsorship, and criteria for allocating resources.
- Assess existing ABM efforts and deliver practical recommendations for improving account engagement, pipeline influence, and growth.
- Partner with sales, customer success, and senior leadership to align account plans and personalize engagement with key partners and prospects.
- Oversee integrated campaigns, content, demand generation, industry events, and executive engagements that support priority accounts.
- Lead marketing strategy and execution, aligning investments and resources with commercial objectives.
- Coach and develop marketing professionals through mentorship, knowledge sharing, and scalable processes.
- Establish and monitor KPIs, using customer insights and campaign performance to improve marketing effectiveness.
- Evaluate account intelligence platforms, CRM capabilities, ABM tools, and analytics to strengthen program execution and measurement.
- Maintain delivery of the existing marketing roadmap during leave coverage and support planning for the next cycle.
You Have:
- Significant experience leading B2B marketing strategy and teams, with a demonstrated record of building and executing ABM programs.
- Experience designing and operating a formal strategic or key account management function, including account tiering criteria, governance, and executive coverage models.
- Success delivering integrated campaigns, programs, and events that contribute to measurable commercial growth.
- Strong stakeholder management skills and the ability to influence senior leaders and collaborate across functions.
- Experience translating business priorities into account strategies, marketing plans, and investment recommendations.
- Strong communication, planning, organizational, and analytical skills.
- Experience coaching marketers, strengthening team capabilities, and establishing repeatable marketing processes.
- Experience with complex institutional accounts, such as societies, associations, universities, healthcare systems, or government organizations, preferred.
- Experience in publishing, technology, SaaS, platform businesses, or professional services preferred.
- Familiarity with ABM platforms such as Demandbase, account intelligence tools, and attribution or funnel analytics preferred.
Logistics:
- Start Date/Duration: November 30, 2026 to June 30, 2027; approximately seven months.
- Hours/Week: 40 Hours/Week; eight hours per day.
- Onsite/Offsite: Hybrid; three days onsite per week in Hoboken, New Jersey
- Laptop/Software Requirements: Client-provided
- Hourly Pay Rate: $65/Hour
Our client is seeking a Marketing Director for an approximately seven-month contract leading B2B marketing strategy, account-based marketing (ABM), and team development. You will strengthen how the organization identifies, prioritizes, and engages strategic accounts while overseeing integrated campaigns, content, events, and demand generation. This hybrid position requires three days onsite per week.
You Will:
- Lead and expand ABM programs for priority accounts, establishing repeatable frameworks and practices that support long-term growth.
- Design and refine strategic account management frameworks, including account tiering, governance, executive sponsorship, and criteria for allocating resources.
- Assess existing ABM efforts and deliver practical recommendations for improving account engagement, pipeline influence, and growth.
- Partner with sales, customer success, and senior leadership to align account plans and personalize engagement with key partners and prospects.
- Oversee integrated campaigns, content, demand generation, industry events, and executive engagements that support priority accounts.
- Lead marketing strategy and execution, aligning investments and resources with commercial objectives.
- Coach and develop marketing professionals through mentorship, knowledge sharing, and scalable processes.
- Establish and monitor KPIs, using customer insights and campaign performance to improve marketing effectiveness.
- Evaluate account intelligence platforms, CRM capabilities, ABM tools, and analytics to strengthen program execution and measurement.
- Maintain delivery of the existing marketing roadmap during leave coverage and support planning for the next cycle.
You Have:
- Significant experience leading B2B marketing strategy and teams, with a demonstrated record of building and executing ABM programs.
- Experience designing and operating a formal strategic or key account management function, including account tiering criteria, governance, and executive coverage models.
- Success delivering integrated campaigns, programs, and events that contribute to measurable commercial growth.
- Strong stakeholder management skills and the ability to influence senior leaders and collaborate across functions.
- Experience translating business priorities into account strategies, marketing plans, and investment recommendations.
- Strong communication, planning, organizational, and analytical skills.
- Experience coaching marketers, strengthening team capabilities, and establishing repeatable marketing processes.
- Experience with complex institutional accounts, such as societies, associations, universities, healthcare systems, or government organizations, preferred.
- Experience in publishing, technology, SaaS, platform businesses, or professional services preferred.
- Familiarity with ABM platforms such as Demandbase, account intelligence tools, and attribution or funnel analytics preferred.
Logistics:
- Start Date/Duration: November 30, 2026 to June 30, 2027; approximately seven months.
- Hours/Week: 40 Hours/Week; eight hours per day.
- Onsite/Offsite: Hybrid; three days onsite per week in Hoboken, New Jersey
- Laptop/Software Requirements: Client-provided
- Hourly Pay Rate: $65/Hour