Marketing Director: Lead Strategy, Brand & Campaigns

Air Education and Training Command; Montgomery (AL); On-site; USD 65,000 - 75,000; Full time

Job summary

Air Education and Training Command at Maxwell AFB, Alabama, is seeking a Marketing Manager to lead the department and drive campaigns, events, digital marketing, and public relations. The role includes developing marketing strategies, conducting market research, and coordinating with product management to strengthen brand presence.

You will manage budgeting, resource allocation, and sponsor programs while guiding the marketing team to meet objectives and deadlines.

Responsibilities

• Leads and guides the efforts of the marketing department.
• Oversees implementation of the marketing strategy including campaigns, events, digital marketing, and public relations.
• Creates marketing and communication strategies for the organization.
• Coordinates and directs marketing projects and major events from start to finish.
• Develops surveys, focus groups and performs marketing analysis to identify needs and wants of various market(s).
• Conducts competitor research to develop strategies that maximize profit and market share while meeting customer satisfaction.
• Works closely with product management to define marketing materials and programs.
• Develops and builds brand strategy and awareness.
• Launches and maintains sponsorships with businesses and prepares proposals.
• Manages social media and directs programs to improve social media reputation.
• Maintains contacts with outside organizations and provides public affairs and PR services for the Force Support Squadron.
• Prepares, justifies, and submits annual budget resource requirements; monitors expenditures.
• Attends and briefs at meetings on behalf of FSS.
• Guides day-to-day activities of the marketing team and ensures objectives are implemented.
• Assigns work, handles hires, and manages performance and leave.

Job description

Air Education and Training Command at Maxwell AFB, Alabama, is seeking a Marketing Manager to lead the department and drive campaigns, events, digital marketing, and public relations. The role includes developing marketing strategies, conducting market research, and coordinating with product management to strengthen brand presence.

You will manage budgeting, resource allocation, and sponsor programs while guiding the marketing team to meet objectives and deadlines.