Marketing Director

ZP Group; McLean (VA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

OPTO

401k with company match

Parental leave

Company-paid laptop & premium sales工具

Job summary

ZP Group is seeking a Director of Integrated Marketing & Growth to lead multi-brand marketing strategies, drive demand generation, and align with sales for measurable pipeline and revenue impact. The role blends strategic planning with hands-on execution, leveraging AI, CRM, and marketing tech to scale campaigns and performance.

The ideal candidate excels at storytelling, content development, and cross-functional leadership, partnering with executives to accelerate growth and elevate brand

Qualifications

• Experience leading integrated B2B marketing across demand gen, digital, content, events, and sales enablement.
• Proven ability to link marketing activity to pipeline, revenue, and account growth.
• Strong partner to Sales on campaigns, ABM programs, and account strategies.
• Excellent writing and storytelling to craft customer-facing materials.
• Hands-on across digital channels, SEO, email, social, events, and marketing ops.
• Fluent in marketing tech and AI for personalization and scale.

Skills

B2B marketing leadership

Commercial & sales alignment

Strategic hands-on leadership

Marketing tech & AI fluency

Brand content & communications

Operational & analytical excellence

Collaborative player-coach

Tools

CRM

Marketing automation

Analytics

CMS

AI-enabled tools

Job description

ZP Group empowers Zachary Piper Solutions and Piper Companies to drive growth and success for customers, consultants, and employees through staffing and professional services that strengthen organizations, advance careers, and support critical missions.

We’re seeking a Director of Integrated Marketing and Growth Someone who is a builder, modernizer, and player-coach who can move seamlessly between strategy and execution to drive meaningful business impact. You should bring a strong commercial mindset, embrace new technologies and AI thoughtfully, and create scalable processes that make Marketing a more effective and measurable contributor to growth. Success in this role will be defined by stronger market positioning, increased sales productivity, deeper customer relationships, and measurable pipeline and revenue contribution.

Requirements

The Director of Integrated Marketing & Growth will be expected to operate as a hands-on, commercially minded leader who can set strategy while driving execution across multiple brands and business priorities.

• B2B marketing leadership: Demonstrated experience leading integrated B2B marketing strategies across demand generation, digital, content, brand, social media, events, websites, and sales enablement.
• Commercial and sales alignment: Proven ability to partner with Sales and business leaders to drive measurable outcomes, including target-account engagement, qualified opportunities, pipeline contribution, and account growth.
• Strategic and hands-on leadership: Strong player-coach who can translate business objectives into marketing plans, prioritize investments, lead cross-functional initiatives, and personally execute high-priority work when needed.
• Marketing technology & AI fluency: Experience leveraging CRM, marketing automation, analytics, digital platforms, and AI-enabled tools to improve marketing effectiveness, productivity, personalization, and scale.
• Brand, content & communication expertise: Exceptional writing, storytelling, and messaging skills with experience strengthening brand positioning, developing compelling content, and creating sales and customer-facing materials.
• Operational & analytical excellence: Strong project leadership, business acumen, and analytical skills with experience managing KPIs, budgets, agencies, vendors, campaigns, and multiple priorities in a fast-paced environment.

Qualifications:

• Demonstrated B2B marketing experience across integrated marketing, growth, demand generation, sales enablement, brand, and digital channels, ideally within professional services, staffing, consulting, technology, or another complex B2B environment.
• Proven ability to connect marketing strategy to commercial outcomes, including pipeline generation, target-account engagement, new-business development, and revenue growth.
• Strong experience partnering with Sales and business leaders to develop campaigns, account strategies, sales enablement, and account-based marketing (ABM) programs.
• Excellent writing, storytelling, and messaging skills, with the ability to translate complex offerings into compelling content, thought leadership, case studies, and customer-facing materials.
• Hands-on experience across digital marketing, websites, SEO, email, social media, content, events, customer advocacy, and marketing operations.
• Strong marketing technology and AI fluency, including CRM, marketing automation, analytics, CMS, and AI-enabled tools for content, personalization, automation, and performance analysis.
• Demonstrated analytical and commercial mindset, with experience defining KPIs, measuring marketing effectiveness, interpreting data, and using insights to improve performance and investment decisions.
• Strong project and program leadership, with the ability to manage multiple priorities, stakeholders, budgets, agencies, vendors, and external partners simultaneously.
• Experience supporting multiple brands, business units, or customer segments and building scalable marketing processes and programs.
• Collaborative, adaptable player-coach who can work effectively with executives and cross-functional teams while independently moving initiatives from strategy through execution.
• Open Paid Time Off (OPTO)
• 401k with company match
• Parental leave
• Company-paid laptop & premium sales tools