Growth & Integrated Marketing Director

ZP Group; Tysons (VA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Open Paid Time Off (OPTO)

401k with company match (ADP)

Parental leave

Company-paid laptop & premium sales工具

Job summary

ZP Group, headquartered in Tysons, VA, seeks an experienced Director of Integrated Marketing & Growth to lead strategy and hands-on execution across multiple brands. You will architect demand generation, digital, content, brand, events, and sales enablement to accelerate pipeline and revenue.

As a player-coach with a commercial mindset, you will align marketing with Sales, implement AI-enabled tools, and build scalable processes that improve measurement and impact across campaigns and programs.

Qualifications

• Demonstrated B2B marketing experience across integrated marketing, growth, demand generation, sales enablement, brand, and digital channels.
• Proven ability to connect marketing strategy to commercial outcomes, including pipeline generation and revenue growth.
• Strong experience partnering with Sales and leaders to develop campaigns, ABM programs, and account strategies.
• Excellent writing, storytelling, and messaging skills for content, thought leadership, and customer materials.
• Hands-on experience across digital marketing, websites, SEO, email, social media, events, and marketing ops.
• Fluent in leveraging CRM, automation, analytics and AI-enabled tools to drive personalization and scale.

Responsibilities

• Set and execute an integrated marketing and growth strategy across multiple brands.
• Partner with Sales to drive target-account engagement, qualified opportunities, and pipeline contribution.
• Lead cross-functional initiatives and personally execute high-priority work when needed.
• Build scalable marketing processes, dashboards, and measurement to improve ROI.

Skills

B2B Marketing

Growth Marketing

Demand Generation

Sales Enablement

Brand Strategy

AI in Marketing

Cross-Functional Leadership

Analytics & KPIs

Tools

CRM systems

Marketing Automation

Job description

ZP Group, headquartered in Tysons, VA, seeks an experienced Director of Integrated Marketing & Growth to lead strategy and hands-on execution across multiple brands. You will architect demand generation, digital, content, brand, events, and sales enablement to accelerate pipeline and revenue.

As a player-coach with a commercial mindset, you will align marketing with Sales, implement AI-enabled tools, and build scalable processes that improve measurement and impact across campaigns and programs.