Marketing Director

ZP Group; Tysons (VA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Open Paid Time Off (OPTO)

401k with company match (ADP)

Parental leave

Company-paid laptop & premium sales工具

Job summary

ZP Group, headquartered in Tysons, VA, seeks an experienced Director of Integrated Marketing & Growth to lead strategy and hands-on execution across multiple brands. You will architect demand generation, digital, content, brand, events, and sales enablement to accelerate pipeline and revenue.

As a player-coach with a commercial mindset, you will align marketing with Sales, implement AI-enabled tools, and build scalable processes that improve measurement and impact across campaigns and programs.

Qualifications

• Demonstrated B2B marketing experience across integrated marketing, growth, demand generation, sales enablement, brand, and digital channels.
• Proven ability to connect marketing strategy to commercial outcomes, including pipeline generation and revenue growth.
• Strong experience partnering with Sales and leaders to develop campaigns, ABM programs, and account strategies.
• Excellent writing, storytelling, and messaging skills for content, thought leadership, and customer materials.
• Hands-on experience across digital marketing, websites, SEO, email, social media, events, and marketing ops.
• Fluent in leveraging CRM, automation, analytics and AI-enabled tools to drive personalization and scale.

Responsibilities

• Set and execute an integrated marketing and growth strategy across multiple brands.
• Partner with Sales to drive target-account engagement, qualified opportunities, and pipeline contribution.
• Lead cross-functional initiatives and personally execute high-priority work when needed.
• Build scalable marketing processes, dashboards, and measurement to improve ROI.

Skills

B2B Marketing

Growth Marketing

Demand Generation

Sales Enablement

Brand Strategy

AI in Marketing

Cross-Functional Leadership

Analytics & KPIs

Tools

CRM systems

Marketing Automation

Job description

ZP Group empowers Zachary Piper Solutions and Piper Companies to drive growth and success for customers, consultants, and employees through staffing and professional services that strengthen organizations, advance careers, and support critical missions.

We’re seeking a Director of Integrated Marketing and Growth Someone who is a builder, modernizer, and player-coach who can move seamlessly between strategy and execution to drive meaningful business impact. You should bring a strong commercial mindset, embrace new technologies and AI thoughtfully, and create scalable processes that make Marketing a more effective and measurable contributor to growth. Success in this role will be defined by stronger market positioning, increased sales productivity, deeper customer relationships, and measurable pipeline and revenue contribution.

Requirements

The Director of Integrated Marketing & Growth will be expected to operate as a hands-on, commercially minded leader who can set strategy while driving execution across multiple brands and business priorities.

• B2B marketing leadership: Demonstrated experience leading integrated B2B marketing strategies across demand generation, digital, content, brand, social media, events, websites, and sales enablement.
• Commercial and sales alignment: Proven ability to partner with Sales and business leaders to drive measurable outcomes, including target-account engagement, qualified opportunities, pipeline contribution, and account growth.
• Strategic and hands-on leadership: Strong player-coach who can translate business objectives into marketing plans, prioritize investments, lead cross-functional initiatives, and personally execute high-priority work when needed.
• Marketing technology & AI fluency: Experience leveraging CRM, marketing automation, analytics, digital platforms, and AI-enabled tools to improve marketing effectiveness, productivity, personalization, and scale.
• Brand, content & communication expertise: Exceptional writing, storytelling, and messaging skills with experience strengthening brand positioning, developing compelling content, and creating sales and customer-facing materials.
• Operational & analytical excellence: Strong project leadership, business acumen, and analytical skills with experience managing KPIs, budgets, agencies, vendors, campaigns, and multiple priorities in a fast-paced environment.

Qualifications:

• Demonstrated B2B marketing experience across integrated marketing, growth, demand generation, sales enablement, brand, and digital channels, ideally within professional services, staffing, consulting, technology, or another complex B2B environment.
• Proven ability to connect marketing strategy to commercial outcomes, including pipeline generation, target-account engagement, new-business development, and revenue growth.
• Strong experience partnering with Sales and business leaders to develop campaigns, account strategies, sales enablement, and account-based marketing (ABM) programs.
• Excellent writing, storytelling, and messaging skills, with the ability to translate complex offerings into compelling content, thought leadership, case studies, and customer-facing materials.
• Hands-on experience across digital marketing, websites, SEO, email, social media, content, events, customer advocacy, and marketing operations.
• Strong marketing technology and AI fluency, including CRM, marketing automation, analytics, CMS, and AI-enabled tools for content, personalization, automation, and performance analysis.
• Demonstrated analytical and commercial mindset, with experience defining KPIs, measuring marketing effectiveness, interpreting data, and using insights to improve performance and investment decisions.
• Strong project and program leadership, with the ability to manage multiple priorities, stakeholders, budgets, agencies, vendors, and external partners simultaneously.
• Experience supporting multiple brands, business units, or customer segments and building scalable marketing processes and programs.
• Collaborative, adaptable player-coach who can work effectively with executives and cross-functional teams while independently moving initiatives from strategy through execution.
• Open Paid Time Off (OPTO)
• 401k with company match (ADP Retirement)
• Parental leave
• Company-paid laptop & premium sales tools