Growth-Driven B2B Marketing Director

ZP Group

McLean (VA)

On-site

USD 150,000 - 210,000

Full time

3 days ago

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Benefits offered by this job

OPTO

401k with company match

Parental leave

Company-paid laptop & premium sales工具

Job summary

ZP Group is seeking a Director of Integrated Marketing & Growth to lead multi-brand marketing strategies, drive demand generation, and align with sales for measurable pipeline and revenue impact. The role blends strategic planning with hands-on execution, leveraging AI, CRM, and marketing tech to scale campaigns and performance.

The ideal candidate excels at storytelling, content development, and cross-functional leadership, partnering with executives to accelerate growth and elevate brand

Qualifications

Experience leading integrated B2B marketing across demand gen, digital, content, events, and sales enablement.
Proven ability to link marketing activity to pipeline, revenue, and account growth.
Strong partner to Sales on campaigns, ABM programs, and account strategies.
Excellent writing and storytelling to craft customer-facing materials.
Hands-on across digital channels, SEO, email, social, events, and marketing ops.
Fluent in marketing tech and AI for personalization and scale.

Skills

B2B marketing leadership

Commercial & sales alignment

Strategic hands-on leadership

Marketing tech & AI fluency

Brand content & communications

Operational & analytical excellence

Collaborative player-coach

Tools

CRM

Marketing automation

Analytics

CMS

AI-enabled tools

Job description

The ideal candidate excels at storytelling, content development, and cross-functional leadership, partnering with executives to accelerate growth and elevate brand

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