Marketing Director (External Marketer) – Skilled Nursing Facility

Career Strategies; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Full Benefits

Job summary

Career Strategies in Chicago is seeking a Marketing Director (External Marketer) for a Skilled Nursing Facility to drive census growth by expanding referral networks and admissions in the Chicago area.

The role requires cultivating relationships with hospitals, case managers, social workers, discharge planners, and community partners, plus frequent in-person hospital visits to identify new referral opportunities and coordinate with admissions teams.

Qualifications

• Minimum 2 years in healthcare marketing or external business development.
• Demonstrated census growth in skilled nursing facilities preferred.
• Strong network with hospital case managers and discharge planners in Chicago.

Responsibilities

• Develop and execute marketing strategies to grow referrals and admissions.
• Maintain relationships with discharge planners, case managers, and providers.
• Conduct regular in-person visits to hospitals and referral sources in the Chicago area.
• Identify new referral opportunities and outreach plans.
• Monitor referral trends and census performance and report findings.
• Represent the facility at community and healthcare events and collaborate with admissions.

Skills

Marketing Strategy

Healthcare Marketing

Relationship Building

Referral Development

Communication

Job description

Marketing Director (External Marketer) – Skilled Nursing Facility

• Chicago, IL

About Us:

We are a respected and well-established skilled nursing facility located in the heart of Chicago, committed to providing high-quality care and improving the lives of our residents. Our team is growing, and we’re looking for a passionate and results-driven Marketing Director (External Marketer) to help us expand our reach and maintain strong occupancy levels through strategic marketing and relationship-building efforts.

Position Summary:

The Marketing Director will serve as the external face of our facility, responsible for driving census growth by cultivating and maintaining strong referral relationships with hospitals, case managers, social workers, and other healthcare professionals throughout the Chicago area.

Key Responsibilities:

• Develop and execute marketing strategies to increase referrals and admissions.
• Establish and maintain strong, consistent relationships with discharge planners, hospital case managers, social workers, and community partners.
• Conduct regular in‑person visits to hospitals and referral sources.
• Identify new referral opportunities and create targeted outreach plans.
• Monitor and report on referral trends, admissions data, and census performance.
• Represent the facility at community and healthcare‑related events.
• Collaborate closely with the admissions and leadership teams to ensure a seamless referral and admission process.

Qualifications:

• Proven track record of census growth in a skilled nursing facility is required.
• Established network and strong working relationships with hospital case managers and discharge planners in the Chicago market.
• Minimum of 2 years of healthcare marketing or external business development experience.
• Excellent communication, interpersonal, and relationship‑building skills.
• Highly motivated, goal‑oriented, and able to work independently.
• Valid driver’s license and reliable transportation.

Why Join Us?

• Competitive compensation package with performance‑based incentives
• Supportive and collaborative team environment
• Opportunity to make a significant impact on the growth and success of the facility
• Full benefits package including health, dental, vision.

Equal Opportunity Employer