Marketing Director

Dynamics Inc.; Cheswick (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

Dynamics Inc. is seeking a Marketing Director to lead the marketing team, gathering insights on our software and hardware products and driving go-to-market strategies. The role involves working with internal and external customers to spread awareness and usage across multiple channels.

You will measure success with KPIs like customer acquisition and advocacy, coordinating joint marketing efforts, and leveraging social media and multi-touch attribution to improve funnel performance.

Qualifications

• Experience in marketing hardware and software products; consumer focus.

Responsibilities

• Lead marketing efforts for Dynamics products and coordinate with internal/external stakeholders.
• Gather insights on software and hardware products to guide market strategies.
• Manage campaigns across channels to drive product awareness and usage.
• Coordinate with product, sales, and support to optimize funnels and attribution.

Skills

Customer service

Joint marketing

Social media

Cross-functional collaboration

Funnel analytics

SEO/SEM

Tools

Analytical tools

Job description

Dynamics produces software and hardware products across a number of industries.

The Marketing Director will work as part of a larger marketing team to gather insights on our software and hardware products and market our products based on those insights. A number of products are direct-to-consumer. A number of products are used in third party products. The candidate will be required to work with internal and external customers to spread awareness and usage of the product through various channels.

Key Performance Indicators

• Customer acquisition
• Customer promotor

Professional Qualifications

• At least 20 years of professional experience in a joint marketing and marketing of consumer hardware and software products.

Primary Skills

• Customer Service and Engagement via empathetic crisis management, customer journey mapping, conflict resolution, customer advocacy.
• Joint Marketing via strategic alliance management, joint campaign execution, and ecosystem enablement.
• Social Media via community management, social listening and research, platform specific content strategy, short-form video production.
• Cross-functional collaboration
• Website, product, sales, and user performance funnels via multi-touch attribution modeling: funnel visualization and drop-off analysis, conversion rate optimization, SEO and SEM performance tracing,
• Impact Alignment via lead-scoring and funnel management, CAC and LTV analysis, pipeline influence tracking, cycle time management.

Secondary Skills

• Documentation and technical writing
• Ability to sue analytical tools and systems