Growth Director, Hardware & Software Marketing

Dynamics Inc.; Cheswick (Allegheny County); On-site; USD 120,000 - 180,000; Full time

Job summary

Dynamics Inc. is seeking a Marketing Director to lead the marketing team, gathering insights on our software and hardware products and driving go-to-market strategies. The role involves working with internal and external customers to spread awareness and usage across multiple channels.

You will measure success with KPIs like customer acquisition and advocacy, coordinating joint marketing efforts, and leveraging social media and multi-touch attribution to improve funnel performance.

Qualifications

• Experience in marketing hardware and software products; consumer focus.

Responsibilities

• Lead marketing efforts for Dynamics products and coordinate with internal/external stakeholders.
• Gather insights on software and hardware products to guide market strategies.
• Manage campaigns across channels to drive product awareness and usage.
• Coordinate with product, sales, and support to optimize funnels and attribution.

Skills

Customer service

Joint marketing

Social media

Cross-functional collaboration

Funnel analytics

SEO/SEM

Tools

Analytical tools

Job description

Dynamics Inc. is seeking a Marketing Director to lead the marketing team, gathering insights on our software and hardware products and driving go-to-market strategies. The role involves working with internal and external customers to spread awareness and usage across multiple channels.

You will measure success with KPIs like customer acquisition and advocacy, coordinating joint marketing efforts, and leveraging social media and multi-touch attribution to improve funnel performance.