Marketing Director

BLACK DIAMOND COATINGS INC; Brooksville (OK); On-site; USD 120,000 - 170,000; Full time

Job summary

BLACK DIAMOND COATINGS INC is seeking a Marketing Director in Brooksville, FL to lead strategy and execution across the DOMINATOR®, AQUA-X®, and OBSESS® brands. You will drive brand awareness, product positioning, and go-to-market plans for digital, retail, and distribution channels.

The ideal candidate brings 5+ years in product-based marketing, a track record in competitive categories, and a hands-on mindset to own both strategy and execution in a fast-paced, entrepreneurial environment.

Qualifications

• 5+ years in product-based marketing.
• Proven ability to win in highly competitive categories.
• Hands-on execution mindset for strategy and tactics.
• Experience in small or mid-sized businesses with limited resources.

Responsibilities

• Own the strategy and execution of brand awareness and positioning to make the brand household names.
• Lead go-to-market for new products including naming, messaging, packaging, and launches.
• Own performance on e-commerce platforms and drive ROI with paid media.
• Create high-impact product content to communicate value and drive conversions.
• Define KPIs for awareness, conversion, engagement, and ROI, using analytics to optimize spend.
• Lead a small marketing team and collaborate with Sales, Product, and Operations.

Skills

Product-based marketing

Data-driven

Digital marketing

Team leadership

Campaign management

Job description

Marketing Director

Full Time Brooksville, FL, US

3 days ago Requisition ID: 1072

The Director of Marketing is a strategic and execution-driven leader responsible for elevating the DOMINATOR®, AQUA-X®, and OBSESS® brands. This role blends bold marketing creativity with sharp analytical planning to grow brand awareness, differentiate product offerings, and drive sales across digital, retail, and distribution channels.

The ideal candidate has a strong background in product-based marketing — not services — and thrives in highly competitive markets. They’ve succeeded in entrepreneurial or mid-size environments where agility, speed, and cross-functional hustle matter more than layers of corporate process.

Key Responsibilities:

Brand Awareness & Positioning:

• Own the strategy and execution of initiatives that drive consumer demand and brand recall — with a clear goal of making our brands household names in their categories.
• Position BDC’s products against competitors with differentiated messaging and storytelling.
• Champion consistency in brand voice, visuals, and values across all platforms.

Product Marketing & Launches:

• Lead go-to-market strategy for new products, including naming, messaging, packaging, launch planning, and sales enablement.
• Partner with the Sales team to ensure alignment with seasonal cycles and customer feedback.
• Create high-impact product content that communicates value and drives conversions.

E-Commerce & Paid Media:

• Own performance on Amazon, Shopify, and other online platforms.
• Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads).
• Constantly test, analyze, and improve campaigns to increase ROI and lower CAC.

Creative Execution & Campaign Management:

• Concept and produce memorable, conversion-focused campaigns that stand out in a crowded space.
• Roll up your sleeves to write copy, direct creative, and test messaging across channels.
• Use non-traditional and guerrilla tactics where appropriate to capture attention.

Data-Driven Planning:

• Define and track KPIs for awareness, conversion, engagement, and marketing ROI.
• Use tools like Google Analytics, Helium 10, HubSpot, and Shopify to inform decisions.
• Continuously optimize spend and focus based on performance insights.

Team & Cross-Functional Leadership:

• Lead a small but mighty team of marketers and freelancers.
• Collaborate closely with Sales, Product, and Operations for aligned execution.
• Maintain urgency, ownership, and accountability across projects.

Ideal Background:

• 5+ years in product-based marketing (CPG, home improvement, or similar physical goods)
• Proven experience in highly competitive categories, with examples of standout campaigns or market wins
• Hands-on execution mindset — comfortable owning both strategy and tactics
• Experience in small or mid-sized businesses; able to thrive without big-company resources
• Deep understanding of digital platforms, content, analytics, and campaign performance