Marketing Director

SR Staffing; Birmingham (AL); In loco; USD 90.000 - 150.000; Tempo pieno

Vantaggi offerti da questo lavoro

Blue Cross Blue Shield health and dent

Matching 401(k)

Paid leave and holidays

Descrizione del lavoro

SR Staffing is seeking a Marketing Director for a fast-growing law firm in Birmingham, AL. You will lead high-visibility TV, billboard, and digital campaigns, shaping brand strategy and messaging while collaborating with agencies and an internal marketing team.

The role requires law firm or professional services marketing experience and an ownership mentality to elevate the brand. You will analyze performance metrics, translate data into actionable strategies, and oversee budget planning across

Competenze

• Senior-level marketing experience with campaigns in law or professional services.
• Proven leadership, communication, and decision-making skills.
• Experience managing budgets and cross-channel marketing programs.
• Strong mix of digital and traditional marketing expertise.

Mansioni

• Lead, mentor, and expand the internal marketing team while collaborating with external partners (agencies, copywriters, etc.).
• Analyze key marketing performance metrics and tracking tools to deliver market research, forecasts, competitive analyses, campaign results, and consumer insights.
• Translate data into actionable strategies that improve performance and guide team direction.
• Oversee the development and execution of marketing strategies across TV, billboard, digital, and other platforms to ensure brand consistency.
• Manage and optimize marketing budgets across all channels to maximize ROI.
• Identify short‑ and long‑term resource, scheduling, and budget needs; develop and manage the overall marketing budget.
• Research competitors and industry trends to recommend improvements and new opportunities.

Conoscenze

Leadership

Communication

Decision making

Digital marketing

Traditional marketing

Budget management

Formazione

Bachelor’s or Master’s degree in marketing

Strumenti

Google Ads

SEO

Google Analytics

CRM platforms

Email marketing

Descrizione del lavoro

Our client a fast‑growing law firm seeks a Marketing Director to lead high‑visibility TV, billboard, and digital campaigns. Law firm or professional services marketing experience is required. They’re looking for someone with ownership mentality to elevate their brand.

Benefits

• Blue Cross Blue Shield health and dental plans
• Matching 401(k)
• Paid leave and holidays

Key Responsibilities

• Lead, mentor, and expand the internal marketing team while collaborating with external partners (agencies, copywriters, etc.).
• Analyze key marketing performance metrics and tracking tools to deliver market research, forecasts, competitive analyses, campaign results, and consumer insights.
• Translate data into actionable strategies that improve performance and guide team direction.
• Oversee the development and execution of marketing strategies across TV, billboard, digital, and other platforms to ensure brand consistency.
• Manage and optimize marketing budgets across all channels to maximize ROI.
• Identify short‑and long‑term resource, scheduling, and budget needs; develop and manage the overall marketing budget.
• Research competitors and industry trends to recommend improvements and new opportunities.

Qualifications

• Bachelor’s or master’s degree in marketing or a related field.
• Proven success in senior‑level marketing roles with experience creating and executing marketing campaigns.
• Strong leadership, communication, and decision‑making skills.
• Deep experience in both digital and traditional marketing.
• Demonstrated ability to plan, manage, and optimize budgets.
• Hands‑on experience with Google Ads, SEO, Google Analytics, CRM platforms, and email marketing tools.

Location

Location: Birmingham, AL.