Brand & Growth Director - Law Firm Marketing

SR Staffing; Birmingham (AL); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Blue Cross Blue Shield health and dent

Matching 401(k)

Paid leave and holidays

Job summary

SR Staffing is seeking a Marketing Director for a fast-growing law firm in Birmingham, AL. You will lead high-visibility TV, billboard, and digital campaigns, shaping brand strategy and messaging while collaborating with agencies and an internal marketing team.

The role requires law firm or professional services marketing experience and an ownership mentality to elevate the brand. You will analyze performance metrics, translate data into actionable strategies, and oversee budget planning across

Qualifications

• Senior-level marketing experience with campaigns in law or professional services.
• Proven leadership, communication, and decision-making skills.
• Experience managing budgets and cross-channel marketing programs.
• Strong mix of digital and traditional marketing expertise.

Responsibilities

• Lead, mentor, and expand the internal marketing team while collaborating with external partners (agencies, copywriters, etc.).
• Analyze key marketing performance metrics and tracking tools to deliver market research, forecasts, competitive analyses, campaign results, and consumer insights.
• Translate data into actionable strategies that improve performance and guide team direction.
• Oversee the development and execution of marketing strategies across TV, billboard, digital, and other platforms to ensure brand consistency.
• Manage and optimize marketing budgets across all channels to maximize ROI.
• Identify short‑ and long‑term resource, scheduling, and budget needs; develop and manage the overall marketing budget.
• Research competitors and industry trends to recommend improvements and new opportunities.

Skills

Leadership

Communication

Decision making

Digital marketing

Traditional marketing

Budget management

Education

Bachelor’s or Master’s degree in marketing

Tools

Google Ads

SEO

Google Analytics

CRM platforms

Email marketing

Job description

SR Staffing is seeking a Marketing Director for a fast-growing law firm in Birmingham, AL. You will lead high-visibility TV, billboard, and digital campaigns, shaping brand strategy and messaging while collaborating with agencies and an internal marketing team.

The role requires law firm or professional services marketing experience and an ownership mentality to elevate the brand. You will analyze performance metrics, translate data into actionable strategies, and oversee budget planning across