Marketing Director

Metric Geo; Atlanta (GA); On-site; USD 150,000 - 210,000; Full time

Job summary

Metric Geo in Atlanta, GA is seeking a Director of Marketing for its industrial technology division. This senior role will shape and execute marketing strategies to strengthen brand and accelerate commercial growth across North America.

You will lead a four-person marketing team, overseeing campaigns, digital strategy, demand generation and communications, collaborating closely with Sales, Product Management and executive leadership.

Qualifications

• Senior marketing leader with experience driving strategic growth.
• Proven ability to manage multi-channel campaigns and demand generation.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and commercial growth targets.
• Lead, mentor and develop a team of four marketing professionals across campaign management, lead generation and creative design.
• Oversee integrated marketing campaigns across digital, traditional and industry-specific channels.
• Drive demand generation, lead acquisition and marketing-qualified pipeline growth.
• Partner closely with Sales, Product Management and senior leadership to align marketing initiatives with commercial priorities.

Skills

Marketing leadership

Strategic planning

Team management

Tools

CRM software

Job description

Director of Marketing – Industrial Technology | Atlanta, GA

Metric Geo is partnering with a leading global manufacturer of industrial technology and instrumentation solutions to appoint a Director of Marketing for its US operations.

This is a senior leadership opportunity responsible for developing and executing marketing strategies that strengthen brand positioning, drive lead generation and support continued commercial growth across North America.

The successful candidate will lead an established team of four marketing professionals, with responsibility for marketing campaigns, digital strategy, demand generation and broader marketing communications.

The Role:

• Develop and execute comprehensive marketing strategies aligned with business objectives and commercial growth targets
• Lead, mentor and develop a team of four marketing professionals across campaign management, lead generation and creative design
• Oversee integrated marketing campaigns across digital, traditional and industry-specific channels
• Drive demand generation, lead acquisition and marketing-qualified pipeline growth
• Partner closely with Sales, Product Management and senior leadership to align marketing initiatives with commercial priorities