Marketing Director

Insight Global; New Bremen (OH); On-site; USD 120,000 - 170,000; Full time

Job summary

Insight Global, based in New Bremen, OH, seeks a Director of Marketing to lead and elevate our marketing strategy, shaping how the brand is experienced across touchpoints. In this high-visibility role, you will guide integrated marketing programs across North America, modernize processes, and partner with executives to drive growth and strengthen employer branding.

You will oversee strategic leadership and brand stewardship, drive demand generation, and collaborate across functions to improve

Qualifications

• Bachelor’s degree in Communications, Marketing, or Media Relations, along with at least 8 years of related experience.
• Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Frequent travel 6-20% (some global travel)
• Valid Passport

Responsibilities

• Direct the creation and execution of marketing programs across North America.
• Partner with external agencies to enhance brand visibility and maximize strategic coverage.
• Ensure a consistent and compelling brand image across all regions by collaborating with global and regional marketing leaders.
• Review and approve global marketing assets to uphold quality and alignment with brand standards.
• Ensure consistency of high-quality content across all channels—digital, social, media, and sales collateral.

Skills

Leadership

Communication

Strategic thinking

Cross-functional collaboration

Global/International experience

People management

Coaching and team development

Education

Bachelor’s degree in Communications/Marketing/Media Relations

High school diploma or GED (for non-degree path)

Job description

Location: New Bremen, OH – 5 days onsite

Travel: 6-20% - global

Relocation Package Provided

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, or Media Relations, along with at least 8 years of related experience.
• Non-degree considered if 12+ years of related experience along with a high school diploma or GED
• Frequent travel 6-20% (some global travel)
• Valid Passport

Preferred Qualifications

• Five years’ experience in the Material Handling or a similar capital equipment industry
• Ten years managing people and five years managing a Marketing Communications department
• Experience successfully building, coaching, and motivating high-performance teams while holding employees accountable
• Strong leadership skills and history of demonstrated successes
• Excellent communicator with ability to influence across all functional areas
• Excellent oral and written communication skills including the ability to clearly present recommendations and summarize complex issues
• Demonstrate both creative and critical thinking skills
• International experience

Director of Marketing

Are you a strategic marketing leader who thrives at leading dynamic marketing teams and delivering measurable results in support of key business goals? Do you have a passion for growing powerful brands, driving demand, and aligning global teams around a shared vision?

We’re looking for a Director of Marketing to lead and elevate our marketing strategy — shaping how our brand is experienced across every touchpoint. In this highly visible leadership role, you’ll guide integrated marketing strategies, modernize processes, and partner across the organization to support growth, strengthen our employer brand, and amplify our market presence.

Responsibilities

Strategic Leadership & Brand Stewardship

• Direct the creation and execution of marketing programs across North America
• Partner with external agencies to enhance brand visibility and maximize strategic coverage
• Ensure a consistent and compelling brand image across all regions by collaborating with global and regional marketing leaders
• Review and approve global marketing assets to uphold quality and alignment with brand standards
• Ensure consistency of high-quality content across all channels—digital, social, media, and sales collateral

Demand Generation & Integrated Marketing

• Direct the development of integrated marketing plans that promote products, technologies, and services
• Lead retail and recruiting marketing strategies aligned with broader business goals
• Collaborate with Human Resources and leadership to support recruiting and retention through targeted recruiting marketing strategies

Cross-Functional Collaboration & Operations Excellence

• Oversee and continuously improve project workflows within the department’s project management system
• Lead planning and execution of key corporate initiatives
• Manage key marketing budget accounts with a focus on efficiency and ROI
• Champion ongoing process improvements to enhance team performance and delivery