Marketing

Lending Hand Mortgage; Tennessee; On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance/

Paid time off and company holidays

Professional development and training

Career growth opportunities

Job summary

Lending Hand Mortgage is seeking a Marketing Specialist to support loan officers, branch partners, and corporate growth initiatives. The role involves executing campaigns, content creation, social media management, events, recruiting support, and lead generation to enhance brand awareness and engagement.

Responsibilities include campaign management, content and branding, social media and digital marketing, loan officer marketing support, and event planning.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Minimum 2 years of marketing experience.
• Advanced Canva experience is required, including the ability to independently create professional-quality marketing materials, social media graphics, presentations, email campaigns, flyers, and branded collateral.
• Strong understanding of social media marketing and content creation.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Self-motivated with exceptional attention to detail.
• Proficiency with Microsoft Office and digital marketing platforms.

Responsibilities

• Create, implement, and monitor email, SMS, and social media marketing campaigns.
• Assist in developing lead generation, client retention, and referral partner marketing strategies.
• Coordinate marketing initiatives supporting mortgage loan officers and branch locations.
• Track campaign performance and provide recommendations for improvement.
• Support recruiting campaigns targeted toward mortgage professionals.
• Design visually appealing marketing assets in Canva, including social media graphics, presentations, flyers, postcards, email templates, event materials, and marketing collateral.
• Create engaging content for social media platforms, websites, blogs, email campaigns, and recruiting initiatives.
• Assist in developing video content for loan officer branding, client education, and company promotion.
• Maintain consistent company branding standards across all communication channels.
• Develop marketing materials for Realtors, builders, referral partners, and internal teams.
• Manage company social media accounts and posting schedules.
• Monitor engagement metrics and respond to inquiries as appropriate.
• Assist with paid advertising campaigns on Facebook, Instagram, LinkedIn, and Google.
• Support website updates, landing pages, and digital marketing initiatives.
• Stay current on marketing trends, social media best practices, and emerging technologies.
• Collaborate with loan officers to develop personal branding and marketing strategies.
• Customize marketing campaigns and materials for individual originators.
• Assist with co-branded Realtor marketing initiatives and referral partner outreach.
• Support branch growth through marketing and recruiting efforts.
• Coordinate company-sponsored events, educational seminars, CE classes, webinars, and networking opportunities.
• Manage event promotions, registrations, and follow-up communications.
• Assist with community outreach and partnership initiatives that strengthen the Lending Hand Mortgage brand.

Skills

Content creation

Social media marketing

Communication skills

Project management

Attention to detail

Copywriting

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Canva

CRM platforms

Marketing automation platforms

Email marketing platforms

Adobe Creative Suite

Video editing software

AI-powered marketing tools

Social media advertising platforms

Job description

Position Summary

Lending Hand Mortgage is seeking a motivated, creative, and detail-oriented Marketing Specialist to support our loan officers, branch partners, and corporate growth initiatives. The Marketing Specialist will be responsible for executing marketing campaigns, creating compelling content, managing social media presence, coordinating events, supporting recruiting initiatives, and assisting with lead generation efforts. This role plays a key part in enhancing brand awareness, supporting business development, and driving customer engagement throughout the organization.

Key Responsibilities

Marketing Campaign Management

• Create, implement, and monitor email, SMS, and social media marketing campaigns.
• Assist in developing lead generation, client retention, and referral partner marketing strategies.
• Coordinate marketing initiatives supporting mortgage loan officers and branch locations.
• Track campaign performance and provide recommendations for improvement.
• Support recruiting campaigns targeted toward mortgage professionals.

Content Creation & Branding

• Design visually appealing marketing assets in Canva, including social media graphics, presentations, flyers, postcards, email templates, event materials, and marketing collateral.
• Create engaging content for social media platforms, websites, blogs, email campaigns, and recruiting initiatives.
• Assist in developing video content for loan officer branding, client education, and company promotion.
• Maintain consistent company branding standards across all communication channels.
• Develop marketing materials for Realtors, builders, referral partners, and internal teams.

Social Media & Digital Marketing

• Manage company social media accounts and posting schedules.
• Monitor engagement metrics and respond to inquiries as appropriate.
• Assist with paid advertising campaigns on Facebook, Instagram, LinkedIn, and Google.
• Support website updates, landing pages, and digital marketing initiatives.
• Stay current on marketing trends, social media best practices, and emerging technologies.

Loan Officer Marketing Support

• Collaborate with loan officers to develop personal branding and marketing strategies.
• Customize marketing campaigns and materials for individual originators.
• Assist with co-branded Realtor marketing initiatives and referral partner outreach.
• Support branch growth through marketing and recruiting efforts.

Event Planning & Community Engagement

• Coordinate company-sponsored events, educational seminars, CE classes, webinars, and networking opportunities.
• Manage event promotions, registrations, and follow-up communications.
• Assist with community outreach and partnership initiatives that strengthen the Lending Hand Mortgage brand.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Minimum 2 years of marketing experience.
• Advanced Canva experience is required, including the ability to independently create professional-quality marketing materials, social media graphics, presentations, email campaigns, flyers, and branded collateral.
• Strong understanding of social media marketing and content creation.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Self-motivated with exceptional attention to detail.
• Proficiency with Microsoft Office and digital marketing platforms.

Preferred Skills

• Mortgage, real estate, financial services, or related industry experience.
• Experience with CRM and marketing automation platforms.
• Experience with email marketing platforms and campaign management.
• Adobe Creative Suite experience (Photoshop, Illustrator, Premiere Pro) is a plus.
• Video editing and content creation experience.
• Knowledge of AI-powered marketing tools and workflow automation.
• Experience managing social media advertising campaigns.

Compensation & Benefits

• Competitive salary based on experience.
• Medical, dental, and vision insurance reimbursement upto $250.00 a month
• Paid time off and company holidays.
• Professional development and training.
• Opportunities for career growth within a rapidly expanding organization.

Why Join Lending Hand Mortgage?

At Lending Hand Mortgage, we’re committed to helping families achieve homeownership while creating opportunities for our employees to thrive. We foster a collaborative, innovative, and growth-oriented culture where team members are empowered to make an impact, develop professionally, and contribute to the company's continued success.