Marketing Digital Analytics

Direct Staffing Inc; Buffalo Grove (IL); On-site; USD 70,000 - 90,000; Full time

Job summary

A staffing firm is seeking a candidate to analyze web traffic using various web analytics tools including Google Analytics. The ideal candidate will have experience with A/B testing, configuring campaign tracking, and managing PPC advertising performance. Strong knowledge of technical SEO processes and familiarity with content management systems is also required.

Qualifications

• Experience configuring campaign tracking in Google Analytics to measure ROI.
• Knowledge of data warehousing and business intelligence tools.
• Experience with paid search marketing campaigns.
• Collaborate with web developers and design teams to improve PPC landing page relevancy.
• Monitor PPC advertising performance including evenings and weekends.
• Experience with paid search campaigns and bid management strategies.
• Manage keyword lists, ad copy and landing page assignments for campaign success.
• Familiarity with Content Management Systems and SEO platforms.

Responsibilities

• Analyze web traffic using web analytics tools.
• Create and execute A/B testing in Google Analytics.
• Develop customized reports, dashboards and KPIs.

Skills

Google Analytics profile configuration

A/B testing

Customized reports

PPC advertising performance monitoring

Technical SEO processes

Content Management Systems

Tools

Google Analytics

Yodel

Omniture Site Catalyst

SEO platforms

Job description

Overview

This position will be analyzing web traffic using web analytics tools, Google Analytics, Yodel and Omniture Site Catalyst or similar preferred

Responsibilities

• Experience with Google Analytics profile configuration, advanced segments, annotations and profile filter
• Experience creating and executing multivariate and A/B testing in Google Analytics
• Ability to develop customized reports, dashboards and KPIs

Qualifications

• Experience configuring campaign tracking in Google Analytics to measure ROI
• Knowledge of data warehousing, database marketing concepts and business intelligence tools
• Interact with web developers and design team to achieve high relevancy of PPC landing pages
• Monitor PPC advertising performance including evenings and weekends
• Experience with paid search marketing campaigns and formulating bid management strategies
• Manage keyword lists, ad copy and landing page assignments to insure campaign success
• Expertise in technical SEO processes and SEO platforms
• Familiarity with Content Management Systems

Additional Information

All your information will be kept confidential according to EEO guidelines.

Direct Staffing Inc

Job Location