Marketing Development Specialist

utoledo.edu; Toledo (OH); On-site; USD 54,000 - 58,000; Full time

Job summary

The University of Toledo is seeking a Marketing Development Specialist to serve as the enrollment marketing account representative. You will craft campaigns, develop assets, and coordinate communications to support enrollment objectives, working with internal offices and university standards.

The role requires a Bachelor’s degree and strong MS Office and Slate CRM experience, plus skills in social media, photography/videography, and basic Canva design.

Qualifications

• Bachelor’s degree required; excellent MS Office skills (Excel, Word, PowerPoint) and experience with enrollment CRM/communication CRM platforms (e.g., Slate).
• Strong written and verbal communication; AP Style knowledge; ability to work independently and manage multiple projects.
• Experience with social media management (Instagram, TikTok) and basic photography/videography; basic design skills (Canva).
• Strong project management, attention to detail, and ability to build stakeholder relationships.

Responsibilities

• Serve as account representative for enrollment marketing to internal partners and divisions.
• Create and execute enrollment marketing campaigns and recruitment communications.
• Develop marketing assets (photos, social posts, emails) aligned with University standards.
• Collaborate on cross-department projects and manage timelines under tight deadlines.

Skills

Excel

PowerPoint

Word

Slate CRM

Social media management

Photography

Videography

Graphic design

Web editing

AP Style

Project management

Communication

Education

Bachelor’s degree

Tools

Slate CRM

Canva

Job description

Title: Marketing Development Specialist

Department Org: Enroll Mgmt Marketg - 103070

Employee Classification: U1 - Unclassified PSA FT

Bargaining Unit:Professional Staff Association

Primary Location: MC AD

Shift:1

Start Time:8:15am End Time:5:00pm

Posted Salary: $54,000-$58,000

Float: {bOther1}

Rotate: {bOther2}

On Call: {bOther3}

Travel: {bOther4}

Weekend/Holiday: {bOther5}

Job Description:

Serves as account representative for enrollment marketing within The University of Toledo to provide reliable counsel to partners and internal division offices, create and execute marketing campaigns, marketing assets (photos, social media posts, emails, etc.) and recruitment communications projects that support achievement of enrollment objectives and build strong, lasting relationships. This position will need to understand enrollment management marketing/communication needs and objectives and ensure all recruitment marketing and communication align with University standards, strategy and priorities.

Minimum Qualifications:

Education/experience: Bachelor’s degree required. Excellent computer skills in Microsoft Office, strong Excel, Power Point and Word skills and experience required. Experience with enrollment CRM platforms/communication CRM platforms (ex: Slate).

Communication and other skills: Excellent written (including editing) and oral communication skills. Knowledge or ability to learn and adhere to AP Style guidelines. Self-motivated with the ability to follow directions while working independently. Management of social media accounts on platforms including Instagram and TikTok. Photography and videography recording and editing for multiple platforms. Basic graphic design skills (or experience in a self-service design platform like Canva). Basic web editing. Knowledge of web and email accessibility standards. High proficiency in project management, attention to detail, prioritization of work and organizational skills required. Ability to build relationships and develop trust with stakeholders. Ability to contribute to team projects. A high degree of professionalism and strong work ethic coupled with a sense of responsibility and integrity required. Ability to work under minimal supervision, tight time constraints, and periodic high-volume circumstances. Willingness and ability to take direction from various sources required. Must be flexible and available outside of normal business hours. May be required to respond to urgent matters at all times of the day and/or on scheduled days off.

Preferred Qualifications:

Prefer minimum of three years of marketing, project management experience, and/or enrollment management experience.

Conditions of Employment:

To promote the highest levels of health and well-being, the University of Toledo campuses are tobacco-free. Pre-employment health screening requirements for the University of Toledo Health Science Campus Medical Center will include drug and other required health screenings for the position.

Equal Employment Opportunity Statement:

The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation.

The University is dedicated to attracting and retaining the best and brightest talent and fostering a culture of respect.

The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at [e-mail] or 419-530-4747 between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request.

Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the UToledo Main Campus.