Marketing Development Lead

Tata Consultancy Services; Dallas (TX); On-site; USD 152,000 - 179,000; Full time

Job summary

Tata Consultancy Services Limited in Dallas, TX seeks a senior marketing leader to drive market development and demand generation for target accounts and industries. The role partners with sales to shape growth plans, executes large-scale programs, and leads industry events to accelerate pipeline and revenue.

Candidates should have 13+ years in B2B marketing with strong leadership, analytics, and cross-functional collaboration.

Qualifications

• 13+ years of progressive experience in B2B marketing, market development, field marketing, partner marketing, demand generation, business development support, or go-to-market strategy.
• Demonstrated success partnering with sales organizations to influence pipeline and revenue growth.
• Experience developing and executing large-scale, integrated marketing programs.
• Strong event execution skills.
• Partner-marketing experience.
• Proven ability to engage and influence senior executives and cross-functional stakeholders.
• Experience in a large, matrixed, cross-functional enterprise.
• Outstanding leadership and communication skills, with the ability to motivate and inspire team members.
• Excellent analytical and problem-solving skills, with the ability to analyze data and make data-driven decisions.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Bachelor's degree in marketing, business administration, or related field; MBA preferred.
• Open to occasional travel, roughly 20%

Responsibilities

• Develop and execute market development strategies that increase visibility, generate demand, and expand relationships within target accounts and industries.
• Identify emerging market opportunities, industry trends, competitive dynamics, and customer needs to inform go-to-market planning.
• Partner with Sales leaders to create regional, industry, or service-based growth plans to support pipeline creation, acceleration and conversion.
• Drive market penetration initiatives that open new conversations and accelerate opportunity creation.
• Develop executive programs, customer roundtables, thought leadership initiatives, and industry events that strengthen market position and drive business opportunities.
• Collaborate with industry, product, service, digital, communications, and corporate marketing teams to deliver cohesive market-facing initiatives.
• Drive alignment and execution across multiple stakeholders and business units.
• Build and maintain strong relationships with senior business stakeholders, sales leaders, partners, analysts, and industry leaders.
• Monitor and report on the performance of campaigns, providing insights and recommendations for improvement.
• Stay current with industry trends and best practices in marketing and market development and serve as a trusted advisor to leadership on market trends, competitive positioning, and growth opportunities.

Skills

B2B marketing

Market development

Demand generation

Go-to-market strategy

Partner marketing

Sales alignment

Event management

Leadership

Analytical thinking

Stakeholder management

Data-driven decisions

Team motivation

Education

Bachelor's degree in marketing, business administration, or related field

MBA preferred

Job description

Primary Responsibilities:

• Develop and execute market development strategies that increase visibility, generate demand, and expand relationships within target accounts and industries.
• Identify emerging market opportunities, industry trends, competitive dynamics, and customer needs to inform go-to-market planning.
• Partner with Sales leaders to create regional, industry, or service-based growth plans to support pipeline creation, acceleration and conversion.
• Drive market penetration initiatives that open new conversations and accelerate opportunity creation.
• Develop executive programs, customer roundtables, thought leadership initiatives, and industry events that strengthen market position and drive business opportunities.
• Collaborate with industry, product, service, digital, communications, and corporate marketing teams to deliver cohesive market-facing initiatives.
• Drive alignment and execution across multiple stakeholders and business units.
• Build and maintain strong relationships with senior business stakeholders, sales leaders, partners, analysts, and industry leaders.
• Monitor and report on the performance of campaigns, providing insights and recommendations for improvement.
• Stay current with industry trends and best practices in marketing and market development and serve as a trusted advisor to leadership on market trends, competitive positioning, and growth opportunities.

Qualifications:

• 13+ years of progressive experience in B2B marketing, market development, field marketing, partner marketing, demand generation, business development support, or go-to-market strategy.
• Demonstrated success partnering with sales organizations to influence pipeline and revenue growth.
• Experience developing and executing large-scale, integrated marketing programs.
• Strong event execution skills.
• Partner-marketing experience.
• Proven ability to engage and influence senior executives and cross-functional stakeholders.
• Experience in a large, matrixed, cross-functional enterprise.
• Outstanding leadership and communication skills, with the ability to motivate and inspire team members.
• Excellent analytical and problem-solving skills, with the ability to analyze data and make data-driven decisions.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Bachelor's degree in marketing, business administration, or related field; MBA preferred.
• Open to occasional travel, roughly 20%

Salary Range: $152,200-$179,000 a year

Salary Range $152,200 - $179,000

Location

Dallas, TX