Marketing & Development Associate (77611)

Prestera Health Services; Barboursville (WV); On-site; USD 29,000 - 32,000; Full time

Job summary

Prestera Health Services in Barboursville, WV seeks a Marketing & Development Associate to support marketing, branding, and community outreach initiatives. This full-time position focuses on expanding the organization’s visibility within the agency catchment area.

Responsibilities include creating social media content, designing materials, managing website content and SEO/SEM, coordinating events, and tracking analytics to boost engagement and brand recognition.

Qualifications

• Bachelor’s degree in marketing, communications, or related field, OR equivalent experience.
• Excellent verbal and written communication skills and ability to interact with the public.
• Knowledge of Prestera policies, consumer protection, advertising standards, and IP rights.

Responsibilities

• Social Media & Marketing Design: Create and manage engaging social content and design marketing materials.
• Website & SEO/SEM Management: Update website content, improve UX, and manage paid search campaigns.
• Event Coordination: Plan and promote community events and partnerships.
• Analytics & Strategy: Monitor performance data and develop engagement strategy.

Skills

Social media management

Marketing communication

Analytics

Strategic planning

Public interaction

Education

Bachelor's degree in marketing or related field

Tools

Adobe Creative Suite

Canva

SEO/SEM tools

Job description

Job Details

Job Location: Corporate Development - Barboursville, WV 25504

Position Type: Full Time

Education Level: 4 Year Degree

Salary Range: $20.87 Hourly

Travel Percentage: Up to 50%

Job Shift: Any

Job Category: Marketing

Job Title: Marketing & Development Associate

Department: Marketing

Supervises: None

Reports To: Marketing and Development Manager

Location: To be determined - Within Agency Catchment Area

Effective Date: 01/09/2025

Job Purpose

To enhance the organization’s visibility and engagement by supporting marketing, branding, and community outreach initiatives.

Primary Responsibilities and Duties

Social Media & Marketing Design

• Create and manage engaging social media content aligned with brand guidelines.
• Design marketing materials (e.g., brochures, flyers, ads, presentations).

Website & SEO/SEM Management

• Update website content; analyze and improve user experience.
• Optimize content for search engines and manage paid search campaigns.

Event Coordination

• Plan and execute community events, including logistics and promotion.
• Represent the organization at outreach activities and foster partnerships.

Analytics & Strategy

• Monitor social media and SEO performance, providing data-driven insights.
• Develop strategies to boost engagement, visibility, and brand recognition.

Additional Duties: Perform other related duties as assigned.

Qualifications

Primary Attributes

• Education: Bachelor’s degree in marketing, communications, or related field, OR equivalent experience.
• Skills and Communication: Excellent verbal and written communication skills and ability to interact with the public.
• Policy and Legal Knowledge: Thorough understanding of Prestera’s policies and procedures as well as consumer protection, advertising standards, and intellectual property rights.

Technical Proficiency

• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).
• Experience managing social media platforms and SEO/SEM campaigns.
• Strong communication and organizational skills.

• Continuing Education: Maintains current knowledge of marketing and development practices, typically acquired through continuing education.
• Licenses & Certifications: SEO/SEM or Meta certifications (must obtain if not certified).
• General Development: Stay current with industry trends, particularly in the integrated services field. Attend local business and marketing events in catchment areas.

Work Environment

Work is performed in a typical office environment.