Marketing & Development Associate

Prestera Center for Mental Health Services; Barboursville (WV); On-site; USD 42,000 - 62,000; Full time

Job summary

Prestera Center for Mental Health Services in West Virginia seeks a Marketing & Development Associate to support marketing, branding, and community outreach initiatives within the agency catchment area, reporting to Marketing and Development Manager.

The role involves creating engaging social media content, designing materials, updating the website, optimizing for SEO, coordinating events, and building partnerships with community organizations.

Qualifications

• Education: Bachelor’s degree in marketing, communications, or related field, OR equivalent experience.
• Skills: Excellent verbal and written communication and ability to interact with the public.
• Legal: Understanding of policies, consumer protection, advertising standards, intellectual property rights.
• Technical: Proficiency in graphic design tools (Adobe Creative Suite, Canva); experience with social media and SEO/SEM campaigns.

Responsibilities

• Create and manage engaging social media content aligned with brand guidelines.
• Design marketing materials (brochures, flyers, ads, presentations).
• Update website content and optimize user experience; manage SEO/SEM campaigns.
• Plan and coordinate community events; represent the organization at outreach activities.
• Monitor analytics; develop strategies to boost engagement and visibility.

Skills

Social media management

Marketing design

Website optimization

SEO/SEM

Analytics

Communication

Project management

Education

Bachelor's degree in marketing/communications

Equivalent experience

Tools

Adobe Creative Suite

Canva

SEO tools

Google Analytics

Job description

Job Title: Marketing & Development AssociateDepartment: MarketingSupervises: NoneReports To: Marketing and Development ManagerLocation: To be determined - Within Agency Catchment AreaEffective Date: 01/09/2025Job Purpose To enhance the organization’s visibility and engagement by supporting marketing, branding, and community outreach initiatives.Primary Responsibilities and DutiesSocial Media & Marketing DesignCreate and manage engaging social media content aligned with brand guidelines.Design marketing materials (e.g., brochures, flyers, ads, presentations).Website & SEO/SEM ManagementUpdate website content; analyze and improve user experience.Optimize content for search engines and manage paid search campaigns.Event CoordinationPlan and execute community events, including logistics and promotion.Represent the organization at outreach activities and foster partnerships.Analytics & StrategyMonitor social media and SEO performance, providing data-driven insights.Develop strategies to boost engagement, visibility, and brand recognition.Additional Duties:Perform other related duties as assigned.Primary AttributesEducation: Bachelor’s degree in marketing, communications, or related field, OR equivalent experience.Skills and Communication: Excellent verbal and written communication skills and ability to interact with the public.Policy and Legal Knowledge: Thorough understanding of Prestera’s policies and procedures as well as consumer protection, advertising standards, and intellectual property rights.Technical Proficiency:Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).Experience managing social media platforms and SEO/SEM campaigns.Strong communication and organizational skills.Continuing Education: Maintains current knowledge of marketing and development practices, typically acquired through continuing education.Licenses & Certifications: SEO/SEM or Meta certifications (must obtain if not certified).General Development: Stay current with industry trends, particularly in the integrated services field. Attend local business and marketing events in catchment areas.Work Environment:Work is performed in a typical office environment.