Marketing Data Systems & Insights Architect

RPMGlobal; Las Vegas (NV); On-site; USD 90,000 - 120,000; Full time

Job summary

One Nevada Credit Union in Las Vegas seeks a Marketing Data Systems & Analytics Specialist who blends data engineering with marketing analytics to drive campaign performance, member growth and ROI.

The role manages marketing technology platforms, maintains integrations with core and digital banking systems, and ensures reliable, compliant marketing data.

Ideal candidates have strong SQL and data visualization skills, CRM and marketing automation experience, and a background in financial services.

Qualifications

• Bachelor’s degree or higher in a relevant field.
• 3–5 years of data analytics experience, with marketing analytics focus.
• Strong SQL skills and data visualization experience (Tableau/Power BI).
• Experience with CRM and marketing automation platforms.
• Financial services or credit union experience preferred.
• Strong analytical, communication, and organizational skills.
• Knowledge of data privacy and governance best practices.

Responsibilities

• Build and maintain dashboards tracking campaign performance, ROI, conversions, and costs.
• Conduct post-campaign analysis and provide optimization insights.
• Support A/B testing, attribution analysis, and performance reporting.
• Develop segmentation and propensity models to improve targeting and cross-sell.
• Manage CRM, email marketing, and marketing automation platforms.
• Maintain data integrations with core and digital banking systems.
• Ensure data quality, governance, and privacy compliance.
• Generate targeted campaign lists and support campaign fulfillment.
• Leverage AI tools to enhance analytics, reporting, and insight generation.

Skills

Analytical thinking

Communication

Organizational skills

Education

Bachelor’s degree in Marketing Analytics, Data Science, BI, IS, or related field

Tools

SQL

Tableau

Power BI

CRM

Marketing automation platforms

Jack Henry Symitar

Job description

One Nevada Credit Union in Las Vegas seeks a Marketing Data Systems & Analytics Specialist who blends data engineering with marketing analytics to drive campaign performance, member growth and ROI.

The role manages marketing technology platforms, maintains integrations with core and digital banking systems, and ensures reliable, compliant marketing data.

Ideal candidates have strong SQL and data visualization skills, CRM and marketing automation experience, and a background in financial services.